Digital Marketing Specialist

Key ResponsibilitiesPlan and execute digital marketing campaigns across social media, email, SEO, SEM, and display advertising channels.Manage and optimize company social media platforms and digital presence.Create engaging content for websites, social media, newsletters, and marketing campaigns.Monitor campaign performance and provide regular reports with insights and recommendations.Conduct keyword research and implement SEO best practices to improve website ranking and traffic.Manage paid advertising campaigns such as Google Ads and social media ads.Coordinate with designers, content creators, and external agencies when needed.Analyze market trends, competitor activities, and customer behavior to identify growth opportunities.Maintain and update website content to ensure accuracy and alignment with branding.Track KPIs including traffic, conversion rates, engagement, and ROI.Qualifications & RequirementsBachelor’s degree in Marketing, Business Administration, Communications, or related field.2–5 years of experience in digital marketing or related role.Strong understanding of digital marketing tools and platforms.Experience with Google Analytics, Google Ads, LinkedIn & X Ads Manager, SEO tools, and email marketing platforms.Excellent communication and content writing skills in English and/or Arabic.Creative thinking with strong analytical and problem-solving skills.Ability to manage multiple projects and meet deadlines.Preferred SkillsKnowledge of graphic design tools such as Adobe Creative Suite or Canva.Experience in video marketing and content creation.Familiarity with CRM systems and marketing automation tools.Understanding of branding and customer journey strategies.