Digital Marketing Specialist

Position: Digital Marketing SpecialistAbout the Company:Legacy, a Hassan Allam Holding company, is responsible for operating the Grand Egyptian Museum.About the Job:We are seeking a dynamic and creative Digital Marketing Specialist to support the museum’s digital presence across social media, website, and other digital platforms, while contributing to broader marketing and communication initiatives. The ideal candidate will play a key role in content coordination, digital campaign execution, and performance analysis, ensuring a seamless and engaging audience experience across channels.This position requires strong communication skills, bilingual proficiency in English and Arabic, and the ability to adapt to a fast-paced environment. This role offers a unique opportunity to contribute to one of the world’s most important cultural destinations.Key Responsibilities:Assist in the planning and execution of digital marketing campaigns across social media and online platforms. Support media buying activities across digital channels, including campaign setup, optimization, and budget tracking. Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations. Support content creation and coordination for social media channels, ensuring timely and consistent publishing. Coordinate with agencies, suppliers, and internal teams to deliver digital and marketing outputs in line with brand guidelines. Assist in the execution of on-ground activations and communication initiatives when required. Support website content updates, ensuring accuracy, relevance, and alignment with ongoing campaigns. Stay up to date with the latest digital, social media, and marketing trends to identify new opportunities. Ensure all communication aligns with the museum’s brand identity and tone of voice. Qualifications:1–2 years of experience in digital marketing, social media, or a related role. Bachelor’s degree in Marketing, Digital Marketing, Mass Communication, or related fields. Fluency in English and Arabic, with strong writing and communication skills. Experience or familiarity with media buying platforms (e.g. Meta Ads Manager, Google Ads) is preferred. Strong analytical skills with the ability to interpret data and optimize campaign performance. Basic knowledge of content management systems and social media analytics tools. Strong interpersonal skills to collaborate effectively with agencies and internal teams. A proactive, creative mindset with strong attention to detail. Ability to work flexible hours, including evenings and weekends, as required. Strong organizational and time-management skills, with the ability to manage multiple tasks. A collaborative team player who thrives in a fast-paced environment. Experience in Adobe InDesign and Photoshop is a plus.