E-commerce Marketing Generalist (Shopify-Focused)

WorkHub Enterprise · Posted 2026-05-06

Overview:We're hiring a junior marketer with hands-on experience managing Shopify stores. This role focuses on executing tasks, reviewing marketing funnels, identifying issues, and supporting optimization across Shopify-based e-commerce brands.Key Responsibilities:Manage and execute tasks on Shopify stores (primary focus)Review marketing funnels (on-site, email, paid traffic) and identify gaps or inefficienciesIdentify site and funnel issues and propose clear solutionsPrepare structured briefs outlining issues, recommendations, and next stepsSupport implementation across email, PPC, SEO, and on-site optimizationAssist with Shopify updates, apps, integrations, and basic troubleshootingCollaborate with internal teams to execute assigned marketing tasksContinuously develop skills in new areas based on client needsRequirements (Must Have):Proven hands-on experience working on Shopify stores (core requirement)Strong understanding of Shopify (themes, apps, product setup, basic customization)Ability to review marketing funnels and identify issues and opportunitiesSolid foundation in digital marketing: email, PPC, SEOExperience with Klaviyo (campaigns, flows, or integrations)Ability to identify and document issues clearly, with proposed solutionsBasic understanding of code (HTML/CSS/Liquid or similar)Strong written English and communication skillsMust provide proof of Shopify-related work (store links, examples, case work)Ability to learn quickly and expand into new areas as assignedNice to Have:Experience with other platforms (WooCommerce, Magento, etc.)Exposure to analytics and funnel tracking (GA4, etc.)

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