Growth Marketing Manager - 6 Months - Remote - Octopus by RTG

About Octopus By RTGOctopus by RTG is the tech hiring and outsourcing arm of Robusta Technology Group, dedicated to connecting exceptional tech talent with top-tier organizations across the MENA, GCC, Europe, the US, and Canada. We specialize in building strong, long-term partnerships between skilled professionals and innovative companies. Our mission is to empower growth, innovation, and excellence by matching the right talent with the right opportunities.Job OverviewThe Digital Marketing, CRM & Loyalty Lead will be responsible for driving app marketing initiatives, CRM and lifecycle marketing programs, loyalty operations, data analysis and reporting, and managing relationships with key vendors and stakeholders.Key ResponsibilitiesApp Marketing & Campaign Management (40%)Execute campaigns across the mobile applicationManage offer builds, push notifications, in-app content, and delivery channel activationsCRM & Lifecycle Marketing (25%)Develop automated CRM programs across onboarding, engagement, retention, and reactivationManage CRM agency relationships from briefing through execution and performance reviewLoyalty Program Management (20%)Own loyalty program operations, including earn/burn mechanics, reward catalog, point thresholds, and expiry policiesPlan and execute booster campaigns on both the burn side (discounted redemptions) and earn side (point multipliers) to drive engagement and redemption ratesData & Reporting (15%)Write and maintain BigQuery SQL across transactional app data, GA4 event data, and CRM platform exportsBuild dashboards for stakeholders and senior leadership using Python, Looker Studio, and in-house web toolingPrepare monthly leadership reports, including Excel-based reporting where requiredConduct incremental sales analysis for offers and campaigns, including methodology design, control group selection, baseline construction, and accounting for halo effectsVendor & Stakeholder ManagementAct as the primary contact for the loyalty platform vendor, CRM agency, app development partner, MMP, and analytics providersCoordinate cross-functional alignment with Marketing, Operations, Finance, Legal, and Technology teamsRequirementsExperience in Digital Marketing, CRM, Loyalty Programs, or Customer EngagementHands-on experience executing app marketing campaigns, including push notifications, in-app content, offers, and channel activationsExperience developing and managing CRM and lifecycle marketing programs across onboarding, engagement, retention, and reactivationExperience working with CRM agencies and managing campaign execution and performance reviewsKnowledge of loyalty program operations, including earn/burn mechanics, reward structures, point management, and redemption campaignsExperience planning and executing customer engagement and loyalty initiativesStrong SQL skills with experience working on large datasets (BigQuery preferred)Experience analyzing transactional, CRM, and customer behavior dataExperience with Google Analytics 4 (GA4)Experience building dashboards and reports using tools such as Looker Studio and PythonAbility to perform campaign performance analysis and measure incremental sales impactExperience working with control groups, baseline analysis, and campaign measurement methodologiesExperience managing external vendors and agency partnersStrong stakeholder management skills with the ability to collaborate across Marketing, Operations, Finance, Legal, and Technology teams