Company DescriptionMalaeb is a community-focused app designed to bring sports enthusiasts together and promote a healthy lifestyle for individuals of all ages across the globe. The platform simplifies the process of booking sports venues and facilitates participation in matches, fostering social connections and encouraging active living. Whether playing with friends or meeting new people who share the same passion for sports, Malaeb is dedicated to making fitness fun and accessible. Our commitment is centered around creating opportunities to enjoy sports, connect with others, and enhance well-being.What You'll DoRevenue & yield optimizationOwn revenue targets, including occupancy rates, revenue per available court-hour, and average booking valueDevelop and execute dynamic pricing strategies — peak/off-peak, seasonal, and demand-based — to maximize yield without hurting utilizationIdentify underperforming time slots, locations, and sports, and build targeted campaigns to fill themPartner with the operations team to align capacity, scheduling, and pricingFunnel & conversion optimizationMap and optimize the full customer journey — from first touch to booking to repeat visitRun continuous experiments across landing pages, the booking flow, promotional offers, and re-engagement campaignsReduce drop-off at every funnel stage and improve conversion from app/web visit to confirmed bookingBuild and own retention loops: win-back campaigns, loyalty incentives, membership models, and referral mechanicsEvents & programmingBuild a recurring events and tournaments calendar that drives bookings, fills off-peak hours, and creates communityDesign and launch leagues, tournaments, social events, and corporate packages as activation and revenue driversMeasure event ROI and double down on what worksActivation channelsOwn and optimize all activation channels: paid social, search, CRM/email, SMS, push notifications, partnerships, and on-the-ground activationsManage marketing budgets across channels and report on CAC, ROAS, and contribution to revenueBuild local partnerships (corporates, schools, communities, sports groups) that drive consistent demandTest new channels and tactics, kill what doesn't work, scale what doesAI & automationUse AI tools to work faster and smarter — content creation, campaign copy, creative testing, audience research, and reportingBuild automated workflows across the funnel: lead nurturing, booking reminders, win-back sequences, and lifecycle messagingAutomate recurring reporting and dashboards so the team spends less time pulling data and more time acting on itContinuously identify manual, repetitive tasks and replace them with scalable systemsStay ahead of new AI and martech tools, and bring the best ones into the team's workflowTeam leadershipHire, build, and lead a high-performing growth marketing team as the function scalesSet clear goals, KPIs, and priorities for the team, and hold them accountable to outcomesCoach and develop team members — channel specialists, content, events, and analytics talentCreate a culture of experimentation, ownership, and data-driven decision-makingManage workload, delegation, and structure so the team operates efficiently and scales sustainablyAnalytics & reportingBuild and maintain dashboards tracking the metrics that matter — occupancy, revenue, funnel conversion, CAC, LTV, retentionDeliver clear weekly and monthly reporting to leadership with insights and recommended actionsUse data to prioritize where to focus nextWhat We're Looking For4+ years in growth marketing, performance marketing, or revenue-focused marketing roles — ideally with experience in marketplaces, consumer apps, hospitality, fitness, leisure, or other capacity/occupancy-driven businessesExperience hiring, managing, or leading a team — or a clear, demonstrated readiness to step into a leadership roleA genuine growth mindset: you run experiments, you measure everything, and you make decisions based on data, not opinionsStrong commercial instinct — you understand unit economics and you think about revenue, not just leads or impressionsHands-on experience with performance marketing channels (Meta, Google, TikTok), CRM/lifecycle tools, and analytics platformsFluency with AI tools and a track record of using automation to work more efficientlyComfort with funnel analysis, A/B testing, and conversion rate optimizationExperience planning and executing events, tournaments, or community programming is a strong plusExcellent analytical skills — fluent in spreadsheets and dashboards; SQL or BI tool experience is a bonusSelf-starter who can own outcomes end-to-end and work cross-functionally with operations, product, and salesKnowledge of the GCC sports, fitness, or leisure landscape is an advantageArabic language skills are a plus