Role Overview We’re looking for a Marketing Lead to drive growth, lead generation, and brand positioning for a fast-growing media production agency based in Maadi. This role combines strategy, execution oversight, and team leadership, with a strong focus on measurable results.Key ResponsibilitiesDevelop and execute comprehensive marketing strategies aligned with business goalsPlan, oversee, and review the execution of all marketing activities (digital, content, campaigns, partnerships)Lead and mentor the marketing team, providing direction and hands-on support when neededBuild and optimize lead generation systems (both inbound and outbound)Analyze performance across campaigns and channels, and report on KPIs with actionable insightsContinuously improve funnels, conversion rates, and customer acquisition costCollaborate with sales and production teams to align messaging and offersRequirementsProven experience in marketing for:Service-based businessesHigh- or mid-ticket SaaSHigh-ticket B2B business modelsStrong track record in lead generation (inbound & outbound)Hands-on experience with marketing automation tools (e.g., CRM systems, email automation, funnel builders)Solid analytical skills with the ability to interpret data and optimize performanceLeadership experience managing or mentoring a teamExcellent communication and project management skillsAbility to balance strategic thinking with executionExperience in media production, creative agencies, or content-driven businessesFamiliarity with performance marketing (paid ads, funnels, CRO)Experience working with international clients