We are seeking a highly creative and concept-driven professional to join our team as an Experiential Creative. The ideal candidate will have a strong background in developing innovative activation concepts, experiential campaigns, retail experiences, and BTL initiatives that bring brands to life.Key ResponsibilitiesCreative Concept Development- Develop creative concepts for brand activations, mall activations, roadshows, product launches, retail experiences, trade activations, pop-ups, and installations.- Translate client briefs into engaging experiential concepts and consumer journeys.- Generate multiple creative routes aligned with brand objectives and budgets.Campaign & Activation Planning- Design activation mechanics that drive engagement, product trial, footfall, data capture, social sharing, and consumer participation.- Create concepts with measurable business outcomes.Pitch & Presentation Development- Contribute to pitch-winning presentations.- Develop creative narratives, concept rationales, and storytelling frameworks.- Support mood boards, references, and visual direction development.Cross-Functional Collaboration- Work closely with Account Management, Strategy, Design, 3D, and Production teams.- Ensure concepts are feasible, executable, and aligned with project timelines and budgets.Production Awareness- Develop ideas with consideration for fabrication, materials, venue limitations, technical requirements, and production realities.Requirements- 3–6 years of experience in a BTL, experiential marketing, event, retail activation, or advertising agency.- Strong conceptual and creative thinking skills.- Experience in brand activations, experiential campaigns, and consumer engagement initiatives.- Excellent presentation and storytelling abilities.- Understanding of production and fabrication processes.- Ability to manage multiple projects and work under tight deadline