Job Title: Marketing Manager – Education SectorLocation: Nasr City, Cairo, EgyptJob Type: Full-Time, OnsiteIndustry: EducationJob SummaryWe are looking for a creative and data-driven Marketing Manager to lead our marketing efforts in Nasr City. The ideal candidate has a strong background in the education sector and will be responsible for building brand awareness, driving student enrollment leads, and supporting revenue growth through integrated marketing campaigns. This role requires a strategic thinker who can manage both digital and traditional marketing channels, oversee a team, and work closely with admissions and sales departments.Key ResponsibilitiesMarketing Strategy & PlanningDevelop and execute a comprehensive annual marketing plan aligned with enrollment targets and business goals.Define target audience segments (parents, students, corporate clients, schools) and tailor messaging accordingly.Monitor market trends, competitor activities, and parent/student behavior in Greater Cairo, with a focus on Nasr City and surrounding areas.Set marketing KPIs (lead volume, cost per lead, conversion rates, brand awareness metrics) and track performance.Campaign ManagementPlan and manage multi-channel campaigns including digital (social media, Google Ads, SEO, email marketing), print (brochures, flyers), outdoor (billboards), and events (open days, education fairs, school visits).Coordinate with the admissions/sales team to ensure timely lead follow-up and campaign feedback loops.Manage seasonal campaigns (e.g., back-to-school, summer programs, exam results periods).Digital Marketing & Content CreationOversee the company website, ensuring it is optimized for lead generation and user experience (mobile-friendly, fast, clear CTAs).Manage social media platforms (Facebook, Instagram, LinkedIn, TikTok) with engaging content showcasing student success, campus life, and academic achievements.Produce high-quality content: success stories, parent testimonials, faculty interviews, virtual tours, FAQs.Run paid ad campaigns (Meta Ads, Google Ads, YouTube) targeting local audiences in Cairo.Measure and report on digital campaign ROI using tools like Google Analytics, Meta Ads Manager, and CRM data.Brand Management & PREnsure consistent brand messaging across all touchpoints (website, social media, printed materials, campus signage).Build and maintain relationships with local media, education bloggers, influencers, and community organizations.Manage press releases, school ranking submissions, and award applications.Organize and promote on-campus and off-campus events (open days, parent workshops, graduation ceremonies).Team Leadership & BudgetingLead, mentor, and develop a marketing team (graphic designers, social media specialists, content writers).Coordinate with external agencies (creative, media buying, PR) as needed.Prepare and manage the marketing budget, ensuring cost-effective allocation of resources.Reporting & AnalyticsProvide weekly/monthly reports on marketing performance (leads generated, CAC, ROAS, website traffic, conversion funnels).Use insights to optimize campaigns and recommend new growth opportunities.Maintain customer/marketing data integrity within the CRM system.Qualifications & RequirementsEducation & ExperienceBachelor’s degree in Marketing, Communications, Business Administration, or a related field (Master’s degree is a plus).Minimum 5–7 years of marketing experience, with at least 2–3 years in a managerial role.Proven experience in the education industry (schools, universities, training centers, EdTech) is mandatory.Skills & CompetenciesStrong knowledge of digital marketing tools: Google Ads, Meta Business Suite, Google Analytics, SEO/SEM, email marketing platforms (Mailchimp, Sendinblue, etc.).Familiarity with CRM systems (e.g., HubSpot, Odoo, Salesforce) and marketing automation.Excellent written and verbal communication skills in Arabic and English (both required).Creative thinking with attention to detail and brand consistency.Ability to manage multiple projects and deadlines in a fast-paced environment.Local knowledge of Nasr City and Cairo’s education market is a strong advantage.Work EnvironmentFull-time onsite at our Nasr City headquarters/admissions center.Standard working hours: Sunday to Thursday (9:00 AM – 6:00 PM), with occasional evening or weekend work for events and open days.