Marketing Specialist

Role SummaryDevelop and execute marketing strategies to drive brand awareness, generate leads, and support sales of vehicles, services, and accessories. The role requires a good understanding of automotive market trends, customer behavior, and competitors.Key ResponsibilitiesCampaign development across all marketing channels: Plan and implement integrated marketing campaigns across digital, print, social, and event platforms to promote new vehicle launches, dealership events, and service promotions.Digital Marketing: Manage SEO, SEM, email marketing, and social media efforts to boost online presence and drive traffic to the website or dealerships.Product Marketing: Collaborate with product and sales teams to develop positioning, messaging, and go-to-market strategies for new models and features.Content Creation: Oversee or contribute to the creation of marketing collateral, such as brochures, videos, press releases, and social media content.Event Coordination: Support or lead planning for all our events to generate engagement and sales leads.Performance Metrics: Track and report on campaign performance, ROI, and key KPIs using tools like Google Analytics, CX system & marketing automation platforms.Skills & QualificationsEducation: Bachelor’s degree in marketing, Business, Communications, or a related field.Experience: 2–4 years in marketing, preferably in the automotive industry.Skills:Strong understanding of digital marketing and analytics toolsExcellent project management and communication skillsCreativity and eye for visual brandingAbility to work cross-functionally with sales, service, and product teams + agenciesFamiliarity with automotive product cycles and customer journeys