Marketing Specialist – Remote

Key ResponsibilitiesStrategy & PlanningDevelop and execute comprehensive marketing strategies aligned with company goals and revenue targetsDefine target buyer personas and ideal customer profiles (ICPs) for our diverse product portfolioConduct market research and competitive analysis to inform positioning and messagingSet measurable marketing KPIs and track progress against objectivesCreate quarterly and annual marketing roadmapsDigital Marketing & Campaign ExecutionPlan, execute, and optimize digital marketing campaigns across multiple channels (email, social media, content, paid advertising)Manage and grow our presence on LinkedIn, Twitter/X, and other relevant social platformsDevelop and implement email marketing campaigns and nurture sequencesSet up and manage marketing automation workflows (HubSpot, Marketo, or similar platforms)Monitor campaign performance and provide regular reporting with actionable insightsContent Marketing & CommunicationsCreate compelling marketing content including blog posts, case studies, whitepapers, and product comparisonsDevelop product positioning documents and messaging frameworksWrite and edit website copy, email templates, and promotional materialsCollaborate with team members to produce video content, webinars, and product demonstrationsMaintain an editorial calendar and ensure consistent brand voice across all communicationsLead Generation & Sales SupportDrive lead generation initiatives through content marketing, digital advertising, and outbound campaignsCreate sales enablement materials (presentations, one-pagers, product guides, ROI calculators)Support the sales team with market intelligence, competitor analysis, and customer insightsTrack lead sources and conversion rates to optimize acquisition channelsWork closely with sales to establish and refine the lead qualification processBrand & Product MarketingEstablish and maintain consistent brand identity and messaging across all channelsDevelop marketing collateral and promotional materialsCreate product launch strategies and go-to-market plansMonitor and manage brand reputation across digital channelsDevelop customer success stories and testimonialsAnalytics & OptimizationSet up and maintain marketing analytics infrastructure (Google Analytics, CRM tracking, etc.)Produce monthly performance reports with metrics, insights, and recommendationsA/B test marketing campaigns and landing pages to improve conversion ratesUse data-driven insights to continuously optimize marketing effortsTrack marketing ROI and customer acquisition cost (CAC)Collaboration & Cross-Functional WorkPartner with the sales team to align marketing and sales effortsWork with product teams to understand feature benefits and communicate value propositionsCollaborate with customer success to gather customer feedback and testimonialsCoordinate with design and development teams on marketing materials and website updatesExperienceRequired Qualifications2-4 years of professional marketing experience (B2B SaaS experience highly preferred)Proven track record of developing and executing successful marketing campaignsExperience with digital marketing channels including email, social media, content marketing, and SEODemonstrated ability to generate and qualify leadsExperience using marketing automation platforms (HubSpot, Marketo, Mailchimp, or similar)Experience with CRM systems and data analysisTechnical SkillsProficiency with Google Analytics and web analytics platformsHands-on experience with email marketing tools and platformsFamiliarity with social media management tools and LinkedIn advertisingBasic knowledge of SEO principles and search marketingComfortable learning and using new marketing software and toolsProficiency with productivity tools (project management, spreadsheets, presentation software)Knowledge & ExpertiseStrong understanding of B2B buyer journeys and sales cyclesWorking knowledge of software products and SaaS business modelsUnderstanding of marketing funnel optimization and lead nurturingFamiliarity with different software solutions (CRM, ERP, e-commerce platforms) is a plusUnderstanding of digital marketing metrics and ROI calculationSoft SkillsExcellent written and verbal communication skillsStrong analytical and problem-solving abilitiesSelf-motivated with ability to work independently in a remote environmentProject management skills with ability to juggle multiple initiativesStrong collaboration and cross-functional teamwork skillsDetail-oriented with strong organizational abilitiesCreative thinking with data-driven decision makingAdaptability and willingness to learn new tools and strategiesPreferred QualificationsUnderstanding of technical concepts and ability to communicate complex features simplyExperience in the software/technology industry (enterprise software, SaaS)Background in B2B marketing or demand generationExperience with account-based marketing (ABM) or sales developmentKnowledge of product-led growth (PLG) strategiesMarketing certifications (Google Analytics, HubSpot Academy, Facebook Blueprint)Experience with customer relationship management and sales enablementFamiliarity with basic graphic design tools (Canva, Figma)Application RequirementsPlease Submit The Following When ApplyingUpdated resume/CV highlighting relevant marketing experienceCover letter explaining your interest in the role and relevant experiencePortfolio or examples of marketing work (campaigns, content, presentations, etc.)Optional: Links to your professional profiles (LinkedIn, portfolio website, Medium, etc.)