Paid Media Specialist (Google Ads, Meta Ads & Performance Marketing) – Remote Job Type: Full-Time, Remote Working Hours: U.S. Business Hours Reports To: Marketing Director / Head of Growth About the Role At Pavago, one of our clients is hiring a results-driven Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms. This is not a campaign monitoring role. You’ll be responsible for: Paid media strategy and execution Lead generation and customer acquisition Campaign optimization Budget management Landing page performance Data analysis and reporting You’ll work closely with marketing leadership to drive measurable business growth through continuous testing, optimization, and data-driven decision-making. If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth , this role is a strong fit. What You’ll Own Google Ads Management Plan, launch, and optimize campaigns across: Google Search Display Performance Max (PMax) Local Services Ads (LSA) Manage: Keyword research Match types Negative keywords Bid strategies Ad copy Monitor budgets, pacing, and campaign performance daily. Identify opportunities to improve efficiency and scale successful campaigns. Meta Ads Management Build and optimize campaigns across: Facebook Instagram Manage campaigns across: Brand awareness Lead generation Remarketing Build and optimize: Custom audiences Lookalike audiences Retargeting campaigns Collaborate with creative teams to improve ad copy, images, videos, and creative performance. Landing Pages & Conversion Optimization Work with landing page platforms such as: Unbounce Instapage Similar tools Conduct A/B testing on: Headlines CTAs Forms Layouts Improve landing page conversion rates through continuous optimization. Performance Analysis & Reporting Build weekly and monthly performance reports. Monitor and report on: Cost Per Lead (CPL) Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Conversion Rate Click-Through Rate (CTR) Identify trends, opportunities, and performance issues early. Present actionable recommendations backed by campaign data. Requirements Must-Have Qualifications 3+ years of hands-on paid media management experience. Strong experience managing: Google Ads Google Search Performance Max Local Services Ads (LSA) Experience managing Meta Ads campaigns end-to-end. Proven ability to optimize campaigns based on performance data. Experience managing monthly advertising budgets of $50,000+ . Strong analytical and problem-solving skills. Ability to manage multiple campaigns simultaneously. Excellent written and verbal English communication skills. Comfortable working independently in a remote environment. Preferred Qualifications Experience in: Home services B2B Local service businesses Familiarity with: HubSpot CallRail CRM platforms Call tracking systems Experience supporting: Multi-location businesses Franchise organizations Basic HTML and CSS knowledge for landing page updates. What Makes You a Strong Fit You think in business outcomes—not vanity metrics. You treat advertising budgets like your own investment. You proactively identify issues before they become problems. You continuously test, optimize, and improve performance. You stay current on advertising platform updates and industry trends. You thrive in fast-paced, performance-focused environments. You take ownership of campaign performance from strategy through optimization. What a Typical Day Looks Like Review campaign performance dashboards. Optimize bids, budgets, audiences, and creatives. Launch new Google and Meta campaigns. Monitor campaign pacing and spending. Test new ad copy, creatives, and landing pages. Analyze campaign data and identify optimization opportunities. Build performance reports and recommend growth strategies. Collaborate with marketing leadership on campaign priorities. In short: You’ll drive profitable customer acquisition by continuously optimizing paid media campaigns, improving conversions, and maximizing return on advertising spend. Key Performance Indicators (KPIs) Cost Per Lead (CPL) Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Conversion Rate (CVR) Click-Through Rate (CTR) Lead quality and revenue contribution Budget efficiency and campaign scalability Why Join Us? Own paid media strategy across multiple platforms. Direct impact on lead generation and revenue growth. Performance-focused environment with measurable outcomes. Opportunity to work with modern advertising platforms and tools. Fully remote role with long-term growth opportunities. Career progression into: Senior Paid Media Specialist Performance Marketing Manager Growth Marketing Manager Head of Paid Media Interview Process Initial Screening Call Recruiter Interview Practical Assessment (Campaign Strategy & Optimization Scenario) Client Interview Offer & Onboarding Apply Now If you’re passionate about paid media, thrive on optimizing campaign performance, and enjoy turning advertising spend into measurable business growth, we’d love to hear from you.