Dsquares specializes in offering loyalty programs that bring our clients closer to their consumers. Through our different range of solutions, we deliver end-to-end experience, managing and executing all technical, operational, and commercial aspects of our customers' loyalty programs. From full loyalty programs, couponing solutions to interactive directory services, coupled with an extensive network of merchants, Dsquares serves some of the most loved brands in the region.Our People are our Brand - Developing seamless loyalty solutions is only possible when we've got a great team on our side. Our culture is open and empowering. If you are passionate and driven, you will fit right in.Role PurposeThe People & Culture Director will play a critical role in strengthening and evolving Dsquares' people agenda at a stage where the foundational HR and culture frameworks are already in place. The focus of this role is to drive continuous improvement, elevate leadership capability, and ensure the organisation remains aligned, high-performing, and culturally strong as it scales.This is a strategic and operational role that ensures Dsquares' "Loyalty Inside Out" philosophy is consistently lived across the organisation — not just defined — through strong leadership, disciplined execution, and ongoing refinement of people systemsRequirementsEvolving People StrategyContinuously refine and enhance the people strategy in line with Dsquares' growth trajectory and evolving business prioritiesEnsure organisational structures remain fit-for-purpose, efficient, and scalable across markets and functionsStrengthen workforce planning practices to improve predictability, capability alignment, and execution efficiencySupport leadership in optimising structure and role clarity as the organisation maturesCulture Reinforcement & Continuous ImprovementSustain and continuously evolve Dsquares' culture, ensuring accountability, ownership, openness, agility, and growth mindsets are consistently demonstratedStrengthen existing engagement frameworks by improving depth, relevance, and measurable impactEnhance internal communication and feedback mechanisms to ensure culture remains dynamic and responsiveEmbed continuous improvement loops into employee experience touchpoints across the lifecycleLeadership & Capability DevelopmentStrengthen leadership effectiveness across all levels, with a focus on consistency, accountability, and coaching capabilityEvolve performance management practices to drive clearer differentiation, higher standards, and stronger feedback cultureBuild on existing talent frameworks to improve succession depth and leadership readinessPartner with leaders to elevate team performance and decision-making qualityHR Systems, Governance & ExcellenceContinuously improve HR processes, policies, and systems to increase efficiency, consistency, and user experienceEnsure strong governance and compliance across all operating entities while maintaining agilityLeverage HR analytics to identify trends, risks, and opportunities for ongoing improvementOptimise HR operations to ensure seamless execution and high service standardsTalent Acquisition & Employer BrandRefine hiring practices to further improve quality, speed, and cultural alignment of talent acquisitionStrengthen Dsquares' employer brand positioning to reflect a mature, high-performance organisation with a strong cultureEnsure consistency in hiring standards across all business units and geographiesStakeholder PartnershipAct as a trusted advisor to the executive leadership team on all people-related mattersPartner closely with business leaders to align people priorities with operational and commercial goalsSupport organisational change initiatives with structured, well-managed executionExperienceKey Requirements15+ years of progressive experience in People & Culture / HR leadership rolesExperience in organisations that have moved beyond startup phase into scale and operational maturityStrong exposure to refining and improving established HR systems rather than building from zeroExperience in fast-paced, high-volume, or tech-enabled business environmentsCapabilitiesStrong operational discipline combined with strategic thinkingProven ability to improve and optimise existing people systems and cultural frameworksHigh attention to detail with a continuous improvement mindsetStrong stakeholder management and influence at senior leadership levelData-driven and structured approach to people decisionsLeadership ProfileBuilder-operator mindset with emphasis on refinement, discipline, and scale maturityStrong coaching orientation with ability to elevate leadership quality across the organisationCalm, structured, and pragmatic approach to problem solvingHigh credibility with senior stakeholders and ability to drive alignment without frictionachieving KPIsAbility to manage complex projects and client relationshipsRequired Languages:Fluency in Arabic and English (both written and spoken as main communication), and as content creation languageBenefitsComprehensive Wellbeing: Enjoy peace of mind with our private medical insurance and life cover Financial Growth: Reap the rewards of your hard work with our annual profit share and competitive compensation packagesWork-Life Balance: Achieve optimal well-being with our hybrid work environment, generous maternity and paternity benefits, and regular team-building eventsContinuous Development: Expand your horizons through our commitment to learning and development opportunitiesPerks and Privileges: Celebrate your journey with us through mobile allowances, transportation support, and a host of other employee-centric perks