Performance Marketing Specialist

𝗔𝗯𝗼𝘂𝘁 𝗘𝗱𝘂𝗰𝗮𝘁𝗹𝘆Educatly is building a platform that helps students discover their passions, design their career path, and choose the right education around it.We are on a mission to become the go-to platform for students and young people who want to better understand themselves, explore future career options, and make smarter education decisions.About the RoleEducatly is looking for a Performance Marketing Specialist to help increase brand awareness, drive user acquisition, and support activation campaigns across multiple digital channels.The role will primarily focus on running paid campaigns across platforms such as Meta, Google, TikTok, and other relevant channels. The ideal candidate should also have an interest or basic experience in content creation, short-form video ideas, SEO, and email marketing.This is a hands-on execution role for someone early in their marketing career who is analytical, creative, and eager to grow in a fast-moving startup environment.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀Plan, launch, monitor, and optimize paid campaigns across Meta, Google, TikTok, and other relevant platforms.Support campaigns that increase awareness of Educatly as a platform for passion discovery, career direction, and education planning.Drive traffic, signups, app installs, user activation, and campaign engagement.Test different audiences, creatives, messages, landing pages, and campaign formats.Track and report campaign performance, including reach, impressions, clicks, CTR, CPC, CPA, signups, and activation-related metrics.Work with the design/content team to prepare ad creatives, copy, reels ideas, and campaign briefs.Support short-form content ideas for TikTok, Instagram Reels, YouTube Shorts, and other social channels.Support SEO and programmatic content initiatives by helping identify content opportunities, keywords, and performance insights.Support email marketing and reactivation campaigns when needed.Monitor competitors, digital trends, student behavior, and campaign benchmarks.Share weekly campaign insights and recommendations for improvement.𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀1–3 years of experience in digital marketing, paid media, or performance marketing.Hands-on experience running campaigns on Meta Ads, Google Ads, TikTok Ads, or similar platforms.Basic understanding of campaign objectives, targeting, budgeting, optimization, and reporting.Strong interest in performance marketing, growth, content, and digital advertising.Ability to analyze campaign data and turn it into clear recommendations.Creative mindset with the ability to suggest campaign angles, hooks, and content ideas.Good written communication skills in English. Arabic is a plus.Organized, proactive, and comfortable working in a fast-moving startup environment.Interest in education, career development, youth, or personal growth is a strong plus.𝗡𝗶𝗰𝗲 𝘁𝗼 𝗛𝗮𝘃𝗲Experience with app install or app activation campaigns.Basic knowledge of SEO and content marketing.Experience with email marketing tools or lifecycle campaigns.Experience creating or briefing short-form video content.Experience targeting Gen Z, students, parents, or education-related audiences.Familiarity with tools such as Google Analytics, Meta Business Manager, Google Ads Manager, TikTok Ads Manager, Search Console, or similar platforms.𝗞𝗲𝘆 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗠𝗲𝘁𝗿𝗶𝗰𝘀Brand awareness growth across target markets.Paid campaign reach, impressions, and engagement.Cost per click and cost per signup.App installs and user acquisition.Signup-to-activation conversion rate.Number of users progressing in the Educatly journey.Number of users generating Educatly Reports.Performance of creatives, audiences, and campaign messages.Contribution to content, SEO, reels, and email campaign performance.𝗜𝗱𝗲𝗮𝗹 𝗖𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲Someone who is: • Curious enough to keep testing and learning • Analytical enough to turn data into decisions • Creative enough to build campaigns people actually remember • Passionate about building a brand with purpose • Hands-on experience running digital campaigns.At Educatly, this role is bigger than marketing. It’s about helping students discover their passions, explore opportunities, and design their future with confidence.If you’re excited by meaningful impact, fast growth, and building something that truly matters, this might be your next step. For support kindly email us on humanresources@educatly.com