Limitless Naturals is a fast-growing wellness brand that has been serving the Egyptian market—and beyond—since 2020. Specializing in food supplements, multivitamins, and sports nutrition, we offer a diverse range of high-quality, science-backed products that support healthier, more active lifestyles.Our brand was born from a belief that everyone deserves access to effective, trustworthy wellness solutions—and we've been on a mission ever since to empower individuals to live at their fullest potential. With a keen eye on global trends and consumer needs, we pride ourselves on our agility, our ability to capture emerging health movements early, and our commitment to staying ahead of the curve.Job SummaryThe mission of this position is to drive strategic portfolio excellence across Limitless Naturals by ensuring disciplined prioritization, effective portfolio governance, and data-driven decision-making, fueling the organization's growth through a high-value, scalable, and competitive innovation pipeline aligned with business strategy and market opportunities.Key Responsibilities:Lead portfolio prioritization and sequencing decisions across innovation initiatives. Evaluate new product opportunities through structured assessment frameworks. Drive portfolio trade-off recommendations including acceleration, reprioritization, or discontinuation decisions. Monitor portfolio capacity, identify bottlenecks, and ensure balanced resource allocation. Maintain an integrated portfolio dashboard and portfolio visibility for leadership teams. Conduct pre & post-launch portfolio performance reviews and generate actionable insights. Facilitate cross - functional portfolio governance and decision-making forums. Ensure alignment between innovation strategy, market needs, and country requirements. RequirementsBachelor's degree in Pharmacy, Medicine, Science, Business Administration, or a related field; an MBA is preferred. Minimum 6 years of experience in pharmaceutical or nutraceutical marketing, portfolio management, category management, or innovation. Proven experience managing diverse product portfolios within the Egyptian market; exposure to the Middle East region is highly preferred. Demonstrated track record in portfolio assessment, prioritization, lifecycle management, and innovation pipeline management. Hands-on experience utilizing IQVIA and/or other consumer market intelligence databases to drive business decisions. Strong analytical and strategic thinking skills with a data-driven approach to decision-making. Excellent ability to prioritize initiatives, manage multiple projects, and execute with discipline in a fast-paced environment