Job Description:– Own the boutique's daily, weekly, and seasonal sales targets— drive the number and hold the team accountable– Analyze sales data by SKU, category, and associate to identify opportunities and correct underperformance– Manage markdown and promotion activity in alignment with Head Office guidance– Build and maintain a high-value client book; lead by example in client ling and repeat-visit conversion– Recruit, onboard, and develop Sales Associates to the Paula standard– Run daily briefings — targets, priorities, new arrivals, and brand messaging– Maintain full accountability for stock accuracy — daily counts, weekly reconciliation, discrepancyinvestigation– Oversee receiving, tagging, and floor placement of all new deliveries– Manage Shopify POS operations: transactions, reports, end-of-day reconciliation– Ensure every client interaction — from entry to exit — reflects Paula's luxury positioning– Maintain an immaculate store environment: presentation, scent, music, temperature, and lighting– Handle VIP clients, escalated complaints, and special requests personally and with care– Execute WhatsApp and follow-up outreach programmes with the team– Provide Head Office with regular feedback on client preferences, product performance, and markettrendsRequirements– Minimum 4 years of retail experience, with at least 2 years in a store management or seniorsupervisory role– Proven track record of hitting and exceeding sales targets in a fashion or luxury retail environment– Fluent Arabic and English — able to lead a team and serve an international resort clientele– Strong commercial instinct: reads the floor, reads the data, and acts– Experience managing a team of 3 or more, including performance management– Comfortable with Shopify POS and basic retail reporting– Immaculate personal presentation and genuine love for fashion