????Sales Strategy & Business GrowthDevelop and execute annual sales strategies aligned with TATAS growth objectives.Identify new market opportunities in AV, Security, and Broadcast Systems.Build long-term strategic partnerships with consultants, contractors, and developers.???? Revenue & Business DevelopmentAchieve assigned sales targets and profitability margins.Manage key accounts including Governmental, Enterprise, Banking, Hospitality, Education and Entertainment.Lead major tender submissions and negotiate high-value contracts.???? Team ManagementLead, mentor, and manage the sales team.Set KPIs and monitor performance.Coordinate with Presales, Engineering, and Projects teams for seamless solution delivery.???? Reporting & ForecastingPrepare accurate sales forecasts and pipeline reports.Monitor competitor activities and market trends.Ensure CRM compliance and sales process optimization. ???? EducationBachelor’s degree in Business Administration, Marketing or relevant field.???? ExperienceMinimum 15 years of experience in Light Current / ELV field.Minimum 7–10 years in Sales Leadership role.Proven experience in AV Systems & Security & Broadcast systems integration.Strong background in handling large government and enterprise projects.???? Market KnowledgeStrong network within Egyptian market (consultants, contractors, developers).Experience in mega projects & governmental tenders is preferred.???? Skills & CompetenciesStrategic thinking & negotiation skillsLeadership & team developmentStrong communication & presentation skillsCRM & pipeline management proficiencyHigh closing ratio and target-driven mindset