Lead and execute the company's sales strategy across B2B and B2C channels to drive revenue growthAchieve monthly and quarterly sales targets while ensuring consistent performance improvementDevelop and implement effective sales plans aligned with overall business objectivesIdentify and acquire new B2B clients (cafes, restaurants, retailers, corporate accounts)Expand distribution channels, partnerships, and market presenceBuild, manage, and strengthen relationships with key accounts to ensure long-term partnershipsNegotiate contracts, pricing, and commercial agreements with clientsEnsure high levels of customer satisfaction, retention, and service qualityLead, coach, and develop the sales team to achieve targets and enhance performanceSet KPIs, monitor team productivity, and ensure alignment with company goalsManage sales pipelines, forecasts, and key performance metricsPrepare and present regular sales reports and insights to managementCoordinate with operations and production teams to ensure timely order fulfillmentMonitor market trends, customer needs, and competitor activitiesProvide insights and recommendations to improve pricing, promotions, and product offeringsIdentify new business opportunities and contribute to the company's growth strategyRequirementsEducation Bachelor's degree in Business Administration, Marketing, or a related field Experience 4-7 years of experience in sales, preferably in FMCG or F&B Proven experience in B2B sales (HORECA / retail accounts) Previous experience in a supervisory or managerial role is preferred Experience in modern trade and e-commerce is a must Technical Skills Strong knowledge of sales planning and pipeline management Familiarity with CRM systems and sales reporting tools Experience with e-commerce platforms and online sales channels Understanding of FMCG market dynamics and distribution channels Data analysis and forecasting experience is a plusBenefitsSocial insurance coverage