Senior Content Specialist

Overview:We are looking for a Senior Content Specialist who canlead and manage content-related activities in collaboration with cross-functional teams and agencies. This role requires creativity, strategic thinking, and the ability to guide and mentor junior executives while maintaining high standards in content creation and platform management.KEY RESPONSIBILITIES:Content Planning & Activation:· Plan and manage activations and content, including coordinating with agencies for smooth execution.· Ideate and oversee the production of high-quality reels and other engaging content formats.Platform Management & Content Review:· Apply and review creative content to ensure it matches platform guidelines and maintains hygiene.· Monitor competitors and proactively address potential issues or crises that arise during the month.Performance Analysis & Reporting:· Conduct monthly analysis of content performance and share key learnings to enhance brand strategies.· Research and propose tools for reporting, monitoring, and publishing content effectively.Social Media Strategy & Team Collaboration:· Assist in creating and refining the content strategy with the Content Manager/Senior Social Media Manager team.· Collaborate with the Copywriter and the rest of the team to generate innovative content ideas.KEY QUALIFICATIONS :· Bachelor’s degree in marketing, Communications, or a related field. · 4+ years of experience in content creation and social media management. · Strong analytical and strategic thinking skills. · Excellent communication and collaboration skills.· In-depth knowledge of social media platforms, trends, and tools.