Responsibilities Manage and optimize Waffarha’s CRM system, ensuring seamless execution of customer communication strategies. Develop and implement customer journey flows to increase retention, activation, and engagement. Segment users based on behavior, demographics, and other factors to personalize communication. Create and manage multi-channel campaigns (SMS, email, push notifications, in-app messages) to engageand retain customers. Monitor and analyze campaign performance, providing actionable insights to improve outcomes. Collaborate with marketing, product, and data teams to ensure CRM strategies align with business goals. Ensure data hygiene and accuracy within the CRM system.Qualifications Bachelor’s degree in marketing, Business, or a related field. Proven experience as a CRM Specialist or similar role. With at least 3–5 years of relevant experience. Strong knowledge of CRM platforms (e.g., MoEngage, HubSpot, Salesforce) and marketing automation tools. Ability to analyze customer data and turn insights into actionable marketing strategies. Experience in creating and optimizing automated customer journeys. Excellent communication and collaboration skills. A passion for improving customer experience and driving engagement.
Waffarha is an Egyptian deals, voucher, and discount platform offering savings on restaurants, beauty, fitness, entertainment, and travel. The platform serves consumers across major Egyptian cities.
What you should know
Extensive Merchant Network: Caters to over 5 million customers through a network of 1,000 merchants and 3,000 stores
Deep Daily Discounts: Offers daily lifestyle deals and coupons with discounts ranging from 50% to 90%
Multi-Sector B2B Loyalty: Provides a B2B line of white-label loyalty solutions for sectors such as banking, telecom, and FMCG