To drive digital banking and payments growth by identifying untapped market segments and building inclusive financial ecosystems. This role combines strategic product management with commercial leadership to expand revenue streams through innovative partnerships in the MENA region.Key ResponsibilitiesStrategic Business Development: Identify and pursue new business opportunities and innovative business models to optimize market penetration for digital products.Fintech Partnership ManagementBuild and nurture strategic alliances with financial institutions, fintech platforms, and payment networks, negotiating win-win terms and favorable outcomes.Market ExpansionLead market entry planning and expansion strategies across new geographical regions and industry verticals, specifically focusing on Egypt, KSA, and UAE.Cross-Functional CollaborationWork closely with Tech, Marketing, and Product teams to align offerings with market demand and ensure platform scalability.Regulatory & ComplianceOversee licensing processes and ensure all partnership models and digital products adhere to local and international financial regulatory standards.Market IntelligenceMonitor industry trends, competitor activities, and customer insights to proactively recommend growth strategies and competitive solutions.Team LeadershipCoach and mentor team members, fostering a results-driven, high-performance culture focused on business excellence.QualificationsMBA (Global Finance or Marketing preferred) or a Bachelor’s degree in Business Administration or related field.8 - 10 years of progressive experience in business development, strategic partnerships, or commercial leadership.Extensive experience in Fintech, Digital Payments, E-commerce, or Non-Banking Financial Institutions (NBFI).Demonstrated success in managing end-to-end product lifecycles and closing high-value partnerships across complex financial ecosystems.Ability to develop effective go-to-market strategies and international business development plans.Excellent skills in pitching ideas clearly and managing enterprise-level client relationships.Strong understanding of commercial models, contract structures, and partnership frameworks within the fintech sector.Proficiency in managing licensing requirements and regulatory compliance standards.
Waffarha is an Egyptian deals, voucher, and discount platform offering savings on restaurants, beauty, fitness, entertainment, and travel. The platform serves consumers across major Egyptian cities.
What you should know
Extensive Merchant Network: Caters to over 5 million customers through a network of 1,000 merchants and 3,000 stores
Deep Daily Discounts: Offers daily lifestyle deals and coupons with discounts ranging from 50% to 90%
Multi-Sector B2B Loyalty: Provides a B2B line of white-label loyalty solutions for sectors such as banking, telecom, and FMCG