Senior Digital Marketing Specialist

Responsibilities:-Operational & Functional ExcellenceDevelop and execute digital marketing and social media strategies aligned with the organization's marketing objectives and campaign calendar.Build and maintain monthly social media plans and content calendars across all digital platforms.Create, schedule, and publish engaging content on social media platforms, including Facebook, Instagram, LinkedIn, X (Twitter), and other relevant channels.Plan, launch, monitor, and optimize paid digital advertising campaigns to maximize reach, engagement, and conversion.Conduct competitor analysis and market research to identify trends, opportunities, and industry best practices.Manage day-to-day digital marketing activities while ensuring consistency of brand identity and messaging across all channels.Coordinate with creative and content teams to ensure timely delivery of digital marketing assets.Monitor campaign budgets and optimize resource utilization to achieve marketing objectives.Support the implementation of digital initiatives that enhance brand awareness and customer acquisition.People & CollaborationCollaborate with internal departments including Marketing, Sales, Business Development, Customer Experience, and Design teams to deliver integrated marketing campaigns.Coordinate with external agencies, media partners, influencers, and digital vendors to ensure successful campaign execution.Share digital marketing best practices and provide guidance to junior team members when required.Build effective working relationships with stakeholders to ensure alignment on campaign objectives, timelines, and deliverables.Customer, Patient & Stakeholder FocusDevelop digital campaigns that enhance customer engagement, brand awareness, and customer experience across all digital touchpoints.Understand target audience behaviors, preferences, and customer journeys to deliver relevant and engaging content.Monitor audience engagement and respond to customer interactions in coordination with relevant stakeholders.Analyze customer insights, digital behavior, and campaign performance to improve communication effectiveness.Compliance, Safety & Continuous ImprovementEnsure all digital marketing activities comply with organizational branding guidelines, digital marketing policies, and applicable regulations.Adhere to data privacy, copyright, advertising, and social media platform policies in all digital communications.Monitor campaign performance through daily, weekly, and monthly reports, providing recommendations for continuous improvement.Analyze advertising performance and implement optimization actions to improve ROI, engagement, and conversion rates.Identify emerging digital marketing trends, technologies, and best practices to continuously enhance marketing effectiveness.Requirements:-Bachelor’s degree at any discipline.5 to 8 years of experience Digital Marketing, social media Marketing, at least 2 years at senior level.