Rwaj is a live commerce platform built for the Middle East, combining social engagement, livestream shopping, auctions, and a seamless marketplace experience.We are looking for a hands-on Senior Growth & Content Lead to help us build awareness, create engaging content, manage social media, support user growth, and execute marketing activities across Saudi Arabia and the GCC.This role is ideal for someone who understands e-commerce, marketplaces, social commerce, GCC consumer behavior, and how to move fast using AI tools.About the RoleThis is a practical, execution-focused role. You will be responsible for creating content, managing Rwaj’s social media presence, writing strong Arabic and English copy, supporting promotional campaigns, and using AI tools to produce high-quality content assets quickly.You should be comfortable moving between creative work, social media execution, campaign support, and performance tracking.Key ResponsibilitiesContent Creation• Use AI tools and lightweight design tools to create videos, images, social posts, stories, reels concepts, promotional visuals, and digital assets• Create content around livestream shows, sellers, products, auctions, marketplace updates, promotions, and community moments• Maintain a consistent visual and verbal brand identity across all channelsCopywriting• Write clear, engaging, and persuasive Arabic and English copy for social media, app notifications, emails, newsletters, and marketplace announcements• Create hooks, captions, short scripts, promotional messages, and community replies tailored to Saudi and GCC audiencesSocial Media• Manage Rwaj’s official social media channels on a daily basis• Plan, schedule, publish, and monitor content across platforms such as TikTok, Instagram, Snapchat, X, LinkedIn, and YouTube• Respond to comments, DMs, mentions, tags, and community interactions• Follow local trends, viral formats, and platform behavior to keep Rwaj’s presence active and relevantGrowth & Campaign Support• Support growth campaigns focused on seller acquisition, buyer engagement, livestream attendance, promotions, and app activity• Assist with paid campaign execution on TikTok, Snapchat, Meta, or other relevant platforms• Work on campaign messaging, creative concepts, and content variations to improve performanceUser Retention• Support push notifications, newsletters, and promotional messages to keep users engaged and coming back to the platform• Help create content and messaging for buyer campaigns, seller updates, live show reminders, and marketplace announcementsData & Reporting• Track content performance, engagement, audience growth, and campaign results• Prepare simple weekly reports with insights, learnings, and recommendations• Identify which content formats, messages, and channels drive the best engagement and user activityWho We Are Looking For• A hands-on marketer who enjoys execution, not just planning• Someone who can move fast and create content without waiting on a large design team• Strong user of AI tools for content creation, copywriting, ideation, and creative production• Strong understanding of Saudi and GCC trends, culture, language, and consumer behavior• Strong Arabic and English communicator• Organized, proactive, and comfortable juggling multiple channels and tasks• Comfortable working in a fast-moving startup environment with clear ownership and measurable outputRequirements• 7+ years of experience in growth marketing, content marketing, social media, digital marketing, or a similar hands-on role• Previous experience in e-commerce, marketplaces, social commerce, consumer apps, retail, or online platforms• Experience managing social media channels for brands targeting Saudi Arabia or the GCC• Experience using AI tools to create or improve content and visual assets• Experience writing Arabic and English copy for social media, notifications, emails, or campaigns• Experience running or supporting paid campaigns on TikTok, Snapchat, Meta, or similar platforms• Portfolio or examples of social media content, campaigns, or digital assets you have created• Ability to work independently and deliver in a fast-paced startup environmentWhat We Offer• A chance to work on an innovative live commerce platform built for the Middle East• High ownership and autonomy• The opportunity to see your work have a direct impact on growth, engagement, and brand awareness• A fast-moving startup environment where strong execution is valued