Senior Manager, Distributors Sales

Nestlé · Cairo, Egypt · Posted 2026-06-21

Position SummaryWith a history spanning over 150 years, Nestlé didn’t become the world’s leading food and beverages brand by chance. Perfection is at the heart of what we do, and our people are always looking for the next big idea to cement our status. We’re now looking for a Distributor Development Manager based in Cairo, Egypt. The purpose of the role is to build Business Partner (Distributor) and Distributor Sales team capability to drive business performance and deliver growth in traditional trade through an efficient/ profitable operation.A day in the life of a Distributor development Manager:Distributor Partnership & GovernanceManage and strengthen strategic partnerships with distributors to ensure efficient, compliant, and scalable operations Own and lead top-to-top relationships with distributors and senior stakeholders Lead distributor segmentation, development, performance tracking, and recognition programs Ensure alignment on contractual agreements, compliance requirements, and business continuity plans Route-to-Market (RTM) & Routing OptimizationDesign and continuously optimize RTM and routing strategies to maximize market coverage, productivity, service levels, and cost efficiency Lead distribution network optimization initiatives to ensure effective channel reach and territory coverage Monitor and improve route productivity, truck utilization, delivery efficiency, and sales coverage effectiveness Adapt RTM models based on market dynamics, customer needs, and emerging channel opportunities Business Planning & Financial ManagementLead Joint Sales Planning (JSP) with distributors, aligning on growth targets, investments, and execution priorities Develop and manage distributor P&L plans aligned with ICP objectives, including GPRs and STIs Own the distributor ROI and financial model revamp to ensure sustainable and transparent profitability models Optimize trade spend investments through ROI analysis and data-driven decision making Drive cost-to-serve optimization across warehousing, logistics, selling, and bad goods management Execution Excellence & Commercial DevelopmentDrive commercial initiatives that address consumer, shopper, and channel needs while supporting sustainable growth Lead audits and ensure compliance with Nestlé standards across distribution, warehousing, and sales execution Drive NCE and DOR implementation to ensure consistency and excellence in execution Define and track KPIs to measure execution performance and continuous improvement Conduct regular distributor business reviews, identify gaps and risks, and implement corrective actions proactively Monitor competitor activities, market trends, and customer insights to identify growth opportunities and competitive responses Set and align SMART selling objectives with distributors and RSMs to improve in-market execution and retail coverage Digital Transformation & Capability BuildingPartner with Sales Operations and Commercial Excellence teams to enhance digital tools and sales force automation Drive digital transaction capture and data visibility to support data-driven commercial decisions Build distributor capabilities through structured coaching, training programs, and field development initiatives Lead engagement and incentive programs (SFIs) to improve distributor sales force performance and retention Safety & People DevelopmentLead Safety, Health & Environment agenda across distributor operations, including audits and GEMBA walks Drive safety culture through training, awareness, and performance tracking Build capabilities through structured coaching and development programs Monitor and manage key people metrics such as attrition and engagement Cross-Functional CollaborationCollaborate closely with Sales, Trade Marketing, Supply Chain, Finance, Legal, and Commercial Excellence teams to ensure alignment and execution effectiveness Coordinate with logistics and planning teams to ensure optimal supply and service levels aligned with business opportunities Partner with marketing and trade marketing teams to identify growth opportunities, activation priorities, and market development initiatives Distributor & Stakeholder ManagementBuild strong partnerships with distributors and internal stakeholders to drive alignment, collaboration, and sustainable business growth.Route-to-Market (RTM) & Commercial ExecutionStrong understanding of RTM strategies, routing optimization, and sales execution to maximize market coverage, productivity, and operational efficiency.Financial & Business AcumenManage distributor profitability through P&L ownership, ROI analysis, trade spend optimization, and cost control.Analytical & Strategic ThinkingAnalyze business performance, market trends, and operational data to identify opportunities and support effective decision making.Leadership, Safety & Capability BuildingLead transformation initiatives, strengthen safety culture, and develop team capabilities through coaching, training, and performance management.What Will Make You SuccessfulA minimum of 7 to 10 years’ sales (Sales Operations, field sales experience) must include a minimum of 5 years in Traditional Trade.Strong experience in Distributors management. Strong influencing and stakeholder management skills with the ability to lead without direct authorityStrong commercial and financial acumen with solid understanding of P&L management, warehousing, truck efficiency, and operational KPIsProven capability in driving transformation, capability building, and execution excellence initiatives

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