Senior Manager (Performance & Digital Marketing)

· Define and lead the overarching digital roadmap, ensuring the Organic/Social and Performance/Paid pillars work in synergy to hit unified business KPIs.· Owning the total digital marketing budget, strategically allocating funds between Media Buying, SEO, Agency fees, and Content Production to maximize ROI.· Architect the end-to-end customer journey, ensuring that "Top of Funnel" organic awareness effectively feeds into "Bottom of Funnel" paid lead generation.· Lead the technical implementation and optimization of Adjust (MMP) to ensure precise tracking, attribution, and cohort analysis across all mobile campaigns.· Manage and mentor two specialized managers (Organic and Performance), fostering a culture of data-driven creativity and cross-departmental collaboration.· Act as the final decision-maker for all external digital agencies and vendors, ensuring high-quality deliverables and strict contract compliance & maintain regular checkpoints with main stakeholders to monitor campaigns performance while providing recommendations for enhancements.· Drive high-volume, qualified lead generation and total submissions by optimizing the conversion path for both organic and paid traffic sources· Align the SEO strategy with the Organic Content team to ensure the brand dominates both "Earned" and "Owned" search results through high-value storytelling.· Lead initiatives to enhance data tracking accuracy, proactively identifying and implementing new tools or scripts to optimize the measurement of the entire user journey.· Proactively identify and implement emerging technologies, including Generative AI and automation tools, to scale operations and maintain a competitive edge.SkillsWhat will you need?· Educational Background: Bachelor’s degree in Marketing, Business Administration, or a related field.· Experience: o +10 years of experience in Media Buying & Digital Marketing, or a related field.o +5 years of experience in a Managerial role· Technical Proficiency:o Forward Thinking o Business Acumeno Internal & External Networking o Team Empowerment & Development o Customer Centricityo Advanced Media Buying Knowledge: Sufficient understanding of Meta Ads Manager and Google Ads to audit and challenge the Performance Manager’s strategy and spend.Expert-level knowledge of Adjust for mobile attribution, fraud prevention, and cohort analysis.Expert knowledge of connecting CRMs (Salesforce/HubSpot) with social and search platforms for full-loop lead tracking.o Advanced Data analysis (PowerBi, Excel) for data modeling, forecasting growth & budget)