Senior Performance Marketing Manager

Confidential · Posted 2026-06-08

Senior Performance Marketing Manager Al Jazeera 360 (AJ360) · Doha / Remote-friendly · Full-timeAbout AJ360 AJ360 is Al Jazeera's free-to-watch Arabic streaming platform — premium documentaries, talk shows, investigations and originals from AJA, AJD, AJ+ and more, reaching millions of viewers across MENA and the global Arabic-speaking diaspora.The role We're looking for a Senior Performance Marketing Manager to own paid growth end-to-end — turning marketing spend into measurable viewers, registrations and retention. You'll run a multi-million-dollar media budget across Meta, Google/YouTube, TikTok and CTV, and build the measurement foundation that makes every dollar accountable.This is a builder's role: you'll shape strategy, set the targets, and stand up the data and tracking infrastructure not just run campaigns.What you'll doOwn the full-funnel paid strategy and budget allocation across all channelsSet and deliver monthly targets for unique viewers, views and registrationsLead the measurement build — MMP (AppsFlyer/Adjust), registration/identity bridge, server-side tracking & CAPIsReallocate spend toward efficiency (markets, content, channels) and prove incrementality via geo-holdoutsDiversify beyond a single channel and scale TikTok, YouTube and CTVPlan around tentpoles (Ramadan, FIFA World Cup) and breaking-news demandPartner closely with analytics, content and design as equals — one dashboard, one source of truthWhat you'll bring5+ years in performance marketing, ideally in streaming/OTT, media, or high-growth app/subscription productsHands-on mastery of Meta & Google Ads at scale; strong TikTok/YouTube experienceDeep measurement chops: MMPs, attribution, server-side tracking, incrementality testingFluency turning data into decisions; comfortable owning a P&L-style budgetArabic-speaking audience understanding strongly preferred; Arabic/English bilingual a plusWhy join Shape how millions discover Arabic storytelling with the autonomy to build the growth engine from the ground up.

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