Ocoda Agency is hiring a high-caliber Senior Performance Marketing for Travel&Toursim Project inside Ocoda agency to lead our expansion across the GCC market.Location: Dokki, Giza (On-site)Hojuzat Website: www.hojuzat.comOcoda Website: www.ocoda.comThe OpportunityAs the Senior Performance Marketing Manager, you will be the architect of Hojuzat’s digital transition. You are responsible for deploying the monthly budget to shift our business from a traditional, offline-heavy agency to a high-velocity, app-centric Online Travel Agency (OTA). You will lead the "Hard Launch" awareness campaign and build the permanent performance engine that translates our commercial calendar into tengible revenue.Responsibilities:2. Technical Infrastructure & Attribution3. Data & Legacy Integration4. Creative & AI Leadership Full-Funnel Performance Engineering Budget Ownership: Manage and optimize a monthly spend across Web and App channels (Meta, Snapchat, TikTok, Google Search/UAC/ASA). The Gen Z Pivot: Design and execute high-conversion campaigns specifically targeting the Saudi Elite (Gen Z/Millennial) segment. Commercial Alignment: Synchronize all paid media with the Commercial Calendar, ensuring aggressive scaling for exclusive inventory and luxury resort peaks. Adjust Mastery: Act as the internal owner of the Adjust MMP. Configure event mapping, probabilistic matching, and SKAN 4.0 to solve the iOS tracking gap for our high-net-worth audience. Omnichannel Tracking: Work with the MarTech team (Server-Side GTM) to ensure 0% data leakage between Web searches and App bookings. Deep Linking: Implement and monitor Universal Links/Deep Linking strategies to ensure a seamless "Web-to-App" user journey. Offline-to-Digital Bridge: Ingest 10 years of offline customer data into digital platforms for advanced Retargeting and Lookalike (LAL) modeling. Data-Driven Decisions: Conduct rigorous A/B testing on bidding models (tCPA vs. tROAS) and creative hooks to drive down CAC while increasing Booking Velocity. Content Direction: Brief the design team on "Elite" performance creative that resonates with the new generation without sacrificing brand prestige. AI Workflow: Integrate LLMs/AI tools into the daily workflow for search-term analysis, copy generation, and high-speed creative iteration. RequirementsExperience: 6+ years in Performance Marketing, with at least 3 years specifically in OTA, Travel, or high-ticket E-commerce. MMP Expertise: Expert-level hands-on experience with Adjust (mandatory). Market Knowledge: Deep understanding of the KSA digital landscape and elite consumer behavior. MarTech Stack: Proficiency in GA4, GTM (Server-Side), and SQL/Data Visualization tools (is a plus). Mindset: A "Core Mind" for performance—you trust data over intuition and can defend a scaling decision to the Board. Benefits Flexible Working Hours: Choose between 9 AM to 5 PM or 10 AM to 6 PM to suit your lifestyle. Comprehensive Social & Medical Insurance: Enjoy peace of mind with our robust health coverage and additional social benefits. Dynamic Working Environment: Thrive in a collaborative and innovative workspace that encourages creativity and teamwork. Continuous Learning Opportunities: Access professional development programs, workshops, and courses to help you grow your skills and advance your career.