A strategic and results-oriented Sales Strategy & Trade Marketing Manager is responsible for leading the company’s trade marketing and promotion functions to drive sustainable business growth and strengthen market presence across all channels. The role focuses on developing sales strategies, enhancing in-market execution, maximizing trade investments, and ensuring effective promotional activities aligned with business objectives and brand priorities.ResponsibilitiesDevelop and lead the annual trade marketing and promotion strategies, including channel strategies, visibility solutions, merchandising standards, and planograms, to maximize business growth, market performance, and execution excellence in alignment with commercial objectives and channel priorities.Analyze sales performance, promotional ROI, market trends, customer behavior, and channel performance to identify opportunities, risks, and corrective actions.Ensure accurate and up-to-date market intelligence, channel data, competitive analysis, and customer insights through continuous monitoring of competitor activities, promotional campaigns, and market dynamics to support business decisions and maintain competitive advantage.Identify new business opportunities, channel expansion areas, and innovative trade initiatives to increase market penetration and sales performance.Manage trade marketing and promotion budgets effectively to maximize ROI while controlling operational and promotional expenses.Develop and manage contractual trade terms, commercial agreements, visibility standards, execution commitments, KPIs, and operational standards for wholesalers and trade channels while ensuring full compliance with company policies and commercial objectives.Evaluate sales destinations and channel performance regularly to identify development opportunities and implement corrective action plans when required.Build and maintain strong relationships with key stakeholders to support long-term business growth.Design, implement, and monitor reward & recognition (R&R) programs for wholesalers to drive engagement, loyalty, and sales performance.Coordinate with sales, marketing, supply chain, finance, HR, and content teams to ensure smooth execution of commercial and promotional initiatives.Lead, manage, coach, and motivate the team to achieve business objectives and maintain high levels of execution quality and operational effectiveness.Conduct regular field coaching and performance review sessions to strengthen team capabilities, improve execution standards, and drive continuous improvement.Foster a high-performance culture focused on teamwork, customer service, accountability, and excellence in execution.QualificationsBachelor’s degree in BA, Marketing, or any related field. An MBA or relevant postgraduate studies is a plus.10–15 years of experience in Sales, Trade Market, Commercial Strategy, promotions management, and channel development.Minimum 5 years in a managerial role leading trade marketing, promotion, or commercial teams. Experience in FMCG, Education, Retail, and Publishing is an advantage.Proficient in Microsoft programs, Power PI, and AI ToolsCommercial Excellence SkillsStrong strategic thinking capabilities. Excellent analytical and data interpretation skills. Strong planning, organizational, and project management skills. Excellent communication and presentation skills. Strong negotiation and relationship management skills. High problem-solving and decision-making capabilities. Strong leadership, coaching, and people management skills. Ability to work in a fast-paced and dynamic business environment.