Senior Specialist (Trade Marketing)

You are about to apply for a job at a certified Top Employer in 2025!Ready to be part of one of the market leaders in Egypt? Apply now!Raya Trade; one of Raya’s subsidiaries is hiring a Senior Trade Marketing Specialist.What will you do?Develop and execute channel-specific marketing plans aligned with sales and revenue targets, in close collaboration with commercial teams.Lead in-store marketing execution, including campaigns, retail activations, and deployment of POSM, ensuring compliance with merchandising standards.Manage visibility and POSM lifecycle across stores, coordinating with vendors and documenting performance through audits and field visits.Drive retail engagement through activations, events, and strong relationships with store staff to enhance brand advocacy.Conduct regular retail audits to ensure brand consistency, identify gaps, and recommend improvements based on competitor and in-store insights.Oversee budget allocation and performance tracking, integrating digital efforts and reporting on KPIs to optimize ROI and campaign effectiveness.What is unique about Raya? Are you looking for career progression? Raya is an entity where you can grow whether horizontally or vertically as we offer internal transfer opportunities. Are you looking for a rewarding environment? Raya's top achievers are awarded annually with an international 5 days trip.Are you an eager learner? Raya believes in its employees, so we aim to continuously provide learning & development plans for all of our employees to ensure their personal and career development.Are you looking for an opportunity to give back to the community? Raya encourages their employees to give back to the community through different ongoing CSR programs and initiatives.Are you a foodie? Exclusive discounts for Raya employees at Raya’s Restaurants.SkillsWhat will you need?Technical Skills: 4–5 years of experience in retail/channel marketing, preferably in consumer electronics.Strong understanding of retail environments (OR, IR), shopper behavior, and omnichannel marketing.Interpersonal Skills:Comunication Skills Planning & OrganizationTime Management