Job Title: Social Media ManagerJob SummaryWe are looking for a creative and strategic Social Media Manager to oversee and grow our brand presence across digital platforms. The ideal candidate will be responsible for content planning, audience engagement, performance tracking, and executing social media campaigns that drive awareness and conversions.Key Responsibilities * Develop and execute social media strategies aligned with business goals. * Create, schedule, and publish content across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.). * Manage daily social media activities, including comments, messages, and community engagement. * Analyze performance metrics and optimize campaigns accordingly. * Collaborate with designers, content creators, and marketing teams to produce engaging content. * Plan and manage paid social media campaigns and budgets. * Monitor trends, competitors, and audience behavior to improve performance. * Maintain brand voice and consistency across all platforms.Requirements & Qualifications * Bachelor’s degree in Marketing, Communications, or a related field. * Proven experience as a Social Media Manager or similar role. * Strong understanding of social media platforms and algorithms. * Experience with tools such as Meta Business Suite, Hootsuite, or Buffer. * Knowledge of analytics tools like Google Analytics. * Basic design and video editing skills (using tools like Canva or Adobe Photoshop). * Strong communication, creativity, and organizational skills.Preferred Skills * Experience in paid ads (Facebook Ads, Instagram Ads, LinkedIn Ads). * Understanding of SEO and content marketing. * Familiarity with influencer marketing and partnerships. * Ability to interpret data and generate actionable insights.Key KPIs (Performance Indicators) * Engagement rate (likes, comments, shares). * Follower growth. * Reach and impressions. * Conversion rate and ROI from campaigns. * Response time to messages and comments.Work Environment * Full-time. * On-site options.