About Profound MarketingProfound Marketing is a specialized dental marketing agency helping clinics grow through websites, Google Ads, Meta Ads, SEO, content, and creative strategy.We work with established clinics that want to scale patient acquisition through a structured, performance-driven marketing system.About the RoleWe are looking for a Social Media & Paid Ads Specialist with a solid foundation in Meta Ads to join our team.You will work closely with our Meta Ads and Social Media lead to support campaign execution, optimization, and social media workflows across multiple dental clients.This is a hands-on execution role for someone who already understands the fundamentals and wants to grow in performance marketing.Key ResponsibilitiesSet up and manage Meta Ads campaigns (Facebook & Instagram)Build campaigns, ad sets, audiences, placements, and adsInstall, check, and understand Meta Pixel and conversion tracking basicsMonitor performance and identify issues or opportunitiesSupport campaign optimization (CPL, CTR, conversions, lead quality)Assist in testing creatives, copy, audiences, and campaign structuresPrepare simple internal performance summariesSupport social media content calendars and schedulingCoordinate with designers for social media creativesOrganize client assets, ad creatives, and approvalsFollow internal SOPs, timelines, and Asana workflowsRequirementsMinimum 2 years of hands-on Meta Ads experienceStrong understanding of Meta Ads Manager fundamentalsExperience managing Facebook and Instagram ad campaigns end-to-endUnderstanding of campaign objectives, targeting, budgeting, placements, and trackingAbility to read campaign data and suggest basic improvementsExperience with social media content planning and schedulingGood written EnglishStrong attention to detailOrganized, reliable, and able to meet deadlinesWillingness to learn and improveNice to HaveTikTok Ads experienceLinkedIn Ads experienceExperience working in a marketing agencyExperience with dental, healthcare, or local business marketingBasic Canva or creative direction skillsFamiliarity with AI tools for marketingWhat We’re Looking ForWe are not looking for someone who only boosted posts.We are looking for someone who understands how paid social campaigns work and can operate within a structured marketing system.You should be:Detail-orientedProactiveComfortable managing multiple accountsAble to follow systems and processesInterested in performance marketingGrowth OpportunityThis role can grow into:Meta Ads SpecialistPaid Social SpecialistPerformance Marketing SpecialistHow to ApplyPlease send:Your CVExamples of Meta Ads campaigns you have worked onAny social media pages or content you have managedA short note explaining why you are interested in this role