Social Media & Media Buying Specialist

Job Opening: Social Media & Media Buying Specialist – Laith Al Obaidi GroupLocation: [Remote]Industry: Automotive / Car TradingPosition Type: Full-TimeJob Summary:The Social Media & Media Buying Specialist is responsible for planning, executing, and optimizing paid advertising campaigns while managing the company’s social media presence to increase brand awareness, generate qualified leads, and drive business growth. The role combines performance marketing expertise with hands-on social media management and community engagement.Key Responsibilities1. Media Buying & Performance MarketingPlan, launch, manage, and optimize paid advertising campaigns across:Meta (Facebook & Instagram)TikTokSnapchatYouTubeGoogle Ads (Search, Display & Performance Max)Monitor campaign performance and optimize budgets to maximize ROI and lead generation.Conduct A/B testing for creatives, audiences, placements, and ad copy.Track campaign performance using Google Analytics (GA4), Meta Pixel, Conversions API, and other tracking tools.Implement and maintain UTM tracking structures for accurate attribution.Prepare weekly and monthly performance reports with actionable insights and recommendations.2. Social Media ManagementDevelop and execute social media content calendars across all company platforms.Schedule, publish, and optimize organic content to increase engagement and reach.Monitor social media channels and respond to comments, messages, and customer inquiries in a timely manner.Build and engage online communities while maintaining brand tone and reputation.Identify social media trends and opportunities to improve content performance.3. Content Creation & CopywritingWrite engaging ad copy, captions, headlines, and calls-to-action (CTAs).Create content concepts for campaigns, promotions, and product launches.Develop scripts and content ideas for short-form videos (Reels, TikTok, Shorts).Support SEO initiatives through optimized website and blog content.4. Lead Generation & CRM CoordinationGenerate qualified leads through paid and organic channels.Convert social media inquiries into sales opportunities.Coordinate with sales teams to ensure proper lead handover and tracking.Maintain accurate lead data and reporting within CRM systems.Key Performance Indicators (KPIs) Cost Per Qualified Lead (CPQL)Continuous reduction and optimization of lead acquisition costs. Qualified Lead VolumeNumber of verified and sales-qualified leads generated monthly. Return on Advertising Spend (ROAS)Performance and profitability of paid advertising campaigns. Social Media GrowthIncrease in followers, reach, impressions, and engagement rates. Inbound Inquiry Conversion RatePercentage of social media inquiries converted into qualified leads. Response TimeAverage response time to customer inquiries and messages. Campaign Performance MetricsCTR, CPC, CPM, Conversion Rate, and Lead Quality Score.Qualifications & RequirementsBachelor’s Degree in Marketing, Business Administration, Communications, or a related field.Minimum 3–5 years of proven experience in Social Media Management and Media Buying.Hands-on experience managing advertising campaigns without agency support