Social Media Specialist

We are seeking a creative and highly skilled Social Media & Digital Marketing Specialist to manage and grow our digital presence across multiple platforms. The ideal candidate will be responsible for developing engaging content, executing social media strategies, and driving brand awareness and engagement across all digital channels.This role requires a strong combination of design creativity, marketing strategy, and analytical thinking to ensure all content aligns with brand objectives and business goals.Strategy & PlanningDevelop and execute social media strategies aligned with marketing objectivesConduct audience research, competitor analysis, and trend monitoringCreate content calendars, campaign themes, and messaging pillarsEnsure all content supports brand positioning and performance KPIsContent Creation & DesignDesign high-quality visuals including posts, banners, infographics, and short videosEnsure consistency with brand guidelines across all platformsCollaborate with content creators to align visuals with messagingUse AI tools to enhance creativity and content production efficiencyCoordinate with internal marketing and creative teams for integrated storytellingSocial Media ManagementManage and publish content across Facebook, Instagram, LinkedIn, X, and YouTubeMonitor engagement and respond to comments and messagesSupport online campaigns, influencer collaborations, and brand activationsUse social media analytics tools to optimize performance and engagementAdvertising & OptimizationManage paid advertising campaigns on Meta, Google, and LinkedInApply SEO and keyword optimization strategiesTrack and analyze campaign performance and provide actionable insightsReporting & Continuous ImprovementMonitor social media performance using analytics toolsPrepare regular performance reports with insights and recommendationsStay updated with digital trends, tools, and platform updates Bachelor’s degree in Graphic Design, Visual Communication, Multimedia, or a related field3+ years of experience in social media management and digital marketingExperience in construction, engineering, or corporate industries is preferredStrong skills in Adobe Photoshop, Illustrator, and CanvaBasic video editing skills (Premiere Pro, After Effects, CapCut)Familiarity with AI tools such as Canva AI, Adobe Firefly, or MidjourneyExperience with social media management tools (Meta Business Suite, Hootsuite, Buffer, Google Analytics)Strong understanding of SEO, paid ads, and digital marketing principlesExcellent copywriting, communication, and visual storytelling skillsStrong creativity, organization, and ability to manage multiple projects under deadlinesTeam player with a proactive and innovative mindset