Lead the VAS & accessories business line, including product selection, procurement, pricing, installation quality, revenueplanning, and coordination with workshops and sales teams.Ensure strong commercial growth of accessories sales and value-added services with high customer satisfaction and return oninvestment.Key Responsibilities:Develop annual business plan and revenue targets for accessories & VAS. Select product ranges (safety, lifestyle, protection, tech upgrades, etc.) based on customer and market demand. Work with procurement & suppliers on pricing, contracts, and commercial terms. Manage stock planning, sales mix, monthly product performance, and slow-moving action plans. Create installation SOPs and train service advisors/technicians on fitment quality. Improve service center displays, visual merchandising, and sales conversion funnels. Coordinate marketing campaigns, bundles, promotions, and seasonal offers. Report revenue vs target, margins, attach rate %, branch performance, and ROI. RequirementsKPIS:Monthly revenue & margin target achievement. Attach rate % (accessories sold per vehicle / per RO). Installation quality score & repeat job percentage. Slow-moving stock reduction & product mix performance. Supplier delivery & product availability rate Product knowledge, pricing, forecasting, vendor negotiation, sales planning, merchandising, KPI reporting with automotive sales experience 3-5 years.