What You’ll Do:• Lead the visual concept development and key visual design for online campaigns, including marketing and operational projects• Independently deliver high-quality creative work with strong attention to detail and execution• Adapt to a variety of design styles and create trend-driven visuals with strong aesthetic standards• Oversee the visual quality of assigned projects and ensure consistency across all outputs• Review campaign performance through data analysis and apply insights to improve future design outcomes• Organize regular design-sharing sessions, using campaign reviews and competitor analysis to inspire and refine creative direction• Explore and contribute to IP development and visual asset library development where relevant• Stay highly sensitive to design trends and emerging creative tools, especially AI-generated visual contentRequirements:• Bachelor’s degree or above in Design, Fine Arts, Visual Communication, or a related field• 5+ years of experience in visual design, preferably with a strong portfolio of impactful campaign or branding work• Strong artistic foundation, outstanding visual expression skills, and a high level of aesthetic judgment• Proven experience in leading key visual design for major projects and managing overall visual quality• Strong data awareness, with the ability to review creative performance and optimize design direction accordingly• Strong execution skills, logical thinking, and the ability to work effectively under pressure• Excellent communication and cross-functional collaboration skills, with a proactive and positive work attitude• Proficient in major design tools such as Photoshop, Illustrator, After Effects, and other relevant software• Strong interest in the education industry and a passion for design innovation with high self-motivation