Assistant Marketing Manager - El Gouna

Job PurposeGrowth Platforms Assistant Marketing Manager is responsible for developing and implementingstrategies to develop new platforms as well as performing market segmentation to better understandand define target audiences. The role will also be responsible for identifying and capitalizing onopportunities for expansion, customer acquisition, and retention for real estate and destination.Key Responsibilities• Support the Senior Marketing Manager in developing and executing strategies for newplatforms and market segmentation.• Assist in optimizing the website and application for different mobile devices, ensuring aseamless user experience.• Support in defining the target audience, market positioning, and marketing channels.• Assist in overseeing marketing campaigns and content to convey product value, includingdigital and offline strategies.• Implement the integration between El Gouna Town, Real Estate, and Marketingcommunications.• Conduct market research and competitor analysis to support strategic decisions.• Coordinate with internal teams, external agencies, and stakeholders for project delivery andcommunication.• Source advertising and sponsorship opportunities aligned with corporate and destinationstrategies.• Prepare regular reports on campaign performance, budget tracking, and key performanceindicators.• Support the development and implementation of social media and influencer marketingstrategies, including content scheduling and performance tracking.• Develop and maintain the company’s brand identity with clear guidelines.• Assist with project management tasks such as scheduling, documentation, and stakeholderfollow-up.• Assist in tracking marketing budgets and processing invoices.• Assist in organizing marketing events, activations, and partnership activities.HR Templates (Job Descriptions)• Provide administrative support for the marketing team, including meeting coordination andpreparing presentations.• Stay updated on industry trends and best practices to contribute new ideas for digital growthand engagement.•Knowledge, Skills and Experience• Bachelor’s degree in marketing, Mass Communication, Business Administration, orrelated field; MBA is a plus• 5–8 years of experience in marketing, digital marketing, or PR, ideally in real estate ordestination marketing• Proficient in Microsoft Office and familiar with digital marketing tools (e.g., GoogleAnalytics, social media platforms, CRM systems)• Strong communication, research, and analytical skills• Creative problem-solver with excellent organizational and time management abilities• Confident team player who can also work independently• Detail-oriented, adaptable, and eager to learn new marketing trends• Fluent in Arabic and English.