Area Sales ExecutionImplement and oversee the area sales plan to achieve established volume, value, and growth targets, ensuring alignment with overall commercial objectives.Corporate Account ExpansionManage and expand corporate accounts by driving penetration across key channels and major strategic projects, strengthening customer partnerships and maximizing business opportunities.Sales Team LeadershipLead, coach, and develop sales representatives to enhance productivity, professional discipline, and overall sales capability within the area.Sales Operations ExcellenceEnsure effective sell‑in and sell‑out execution through robust product availability, merchandising standards, display quality, and compliance with approved pricing structures.Commercial GovernanceControl and monitor pricing, promotional plans, rebate programs, and collections, ensuring all activities remain within approved commercial and financial guidelines.Cross‑Functional CollaborationCoordinate closely with Marketing, Product Management, Finance, and After‑Sales teams to support seamless operational execution and customer satisfaction.Performance Monitoring & ReportingTrack area performance against targets, prepare accurate and timely performance reports, and implement corrective actions where necessary to ensure goal achievement.Compliance & Risk ControlEnsure strict adherence to company policies, credit control procedures, and risk management standards within the assigned area. Bachelor's degree.5-7 Years of sales & B2B Sales experience.Solid understanding of local market dynamics, corporate account, governmental sectors, and other b2b channels.Very good command in English.Experience managing multi-category portfolios is a plus.Technical knowledge in Home Appliance.Strong interpersonal and communication skills.