Consumer Brand Manager, Bebelac - MENA

About The JobDanone MENA is looking for a self-motivated, dynamic Consumer Brand Manager – Bebelac for our Specialized Nutrition business in Cairo, Egypt like you!Leading the development and execution of consumer marketing strategies for Bebelac across MENA, to drive brand growth, equity, and profitability. The role ensures consumer centric plans, strong cross functional alignment, and impactful activations that reinforce Bebelac’s leadership in Specialized Nutrition.BUSINESS CONTEXT & KEY PRIORITIESThis role operates in a highly competitive and regulated category, requiring strong brand building, disciplined execution, and close collaborations across functions and markets. Key priorities include strengthening brand credibility with parents and caregivers, responding to evolving consumer trends, and identifying growth opportunities through innovation and insight.Key ResponsibilitiesBrand Plans & ExecutionSupport the development and implementation of consumer brand plans and campaigns. Implement integrated communication strategies (ATL, BTL, digital, social). Partner with local teams to deliver activation plans. Ensure consistency and alignment with medical marketing activities. Support regional and international consumer events and partnerships. Ensure compliance with local regulations and the WHO code. Performance & Insights Assist in managing consumer marketing budgets. Monitor & track brand performance (market share, net sales, brand health metrics). Track competitive activities and support proactive/reactive strategies. Evaluate campaign effectiveness & ROI, identify opportunities for improvement. Coordinate consumer research and insight generation to guide decision making. Project & Stakeholder Management Support innovation projects from ideation to launch. Coordinate with global, supply chain, finance, and regulatory to ensure timely launches. Manage agency relationships and day-to-day operations. Liaise with medical affairs, trade, and sales teams for standardized execution. Prepare presentations & updates for internal and external stakeholders. KEY PERFORMANCE INDICATORSBebelac MENA leadership market share growth in key countriesBrand profitability & Net sales growthBrand Health Tracker & Consumer Value JourneyTimely achievement of brand plan objectives and projects, within budget & scopeImprovement in Net Promoter Score for consumer eventsAbout youTo be successful in the role you should ideally haveExperience And EducationUniversity degree in Marketing, Business, or HealthcareMinimum of 5 years of consumer marketing experience, preferably within FMCG & multinationals. 1-2 years in a similar roleExperience with science based / pharma brands is a plusRegional experience is a big plusSkillsConsumer insight & segmentationStrategic planningCompetitive analysisProblem solving skillsDigital marketing expertiseStrong communication & presentation skills; able to cater to different audiences. Proactive, energetic, and collaborativeAble to work independently and cross functionallyStrong in project and time managementLanguages RequiredFluent in English/Arabic is a (must)French is an advantageAdditional Candidate RequirementsAligned with Danone Values & HOPE behaviorsCommitment to comply with WHO code of Breast Milk Substitutes and all related local regulationsValid passport and ability to travel across MENA markets. About usDanone is a world-leading food company operating in three business divisions Fresh Dairy Products, Specialized Nutrition, and Waters.Danone’s mission is Bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have in impacting the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet and this is what our new signature One Planet One Health embodies.What we offerWorking in Danone MENA is one of the best places to build a strong career through everyday learning, empowerment, and team collaboration in an open culture & environment. Our culture fosters autonomy and empowerment, where your everyday can be a fresh adventure - full of new possibilities and opportunities for your development.Danone MENA doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity employer, where all hires to our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, national origin, age, genetic characteristic, or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect.Global exposure and growth opportunities. Competitive salary and benefits package. A culture that celebrates diversity, inclusion, and purpose. Access to learning programs and development opportunities. What’s Next?If you are the Consumer Brand Manager we are looking for, click on "apply" now before April the 30thClosing Date April 30, 2026For more information about Danone, its people, and its business, please visit www.danone.com#LI-HYBRID