CRM & Revenue Operations Specialist

Role PurposeFlapKap is a fast-growing UAE fintech that has disbursed over AED 250M in SME financing. As we scale our BDR and commercial operations, we need a hands-on CRM Specialist to own HubSpot end-to-end, keeping the pipeline clean, automations running, and data reliable so the sales team can focus on closing.Success Definition / What Great Looks Like in this role:In the first 1–3 months:Full audit of existing pipeline completed; critical data gaps identified and flagged.All contact upload SLAs met withManage Lead and Deal pipeline workflows fully understood and monitored daily.In the first 12 months:Duplicate contact/company rate reduced and maintained below 2%.Zero critical automation failures; all workflow issues resolved within 24 hours.Weekly pipeline health reports delivered consistently and acted on by commercial leadership.Core ResponsibilitiesOwn the full HubSpot pipeline, manage lead stages, deal stages, and lifecycle transitions across the Lead and Deal pipelines.Process and validate daily contact uploads (Lusha and list-based); enforce mandatory field requirements and daily limits.Monitor, maintain, and troubleshoot automated workflows and email sequences; ensure triggers fire correctly and no contacts are stuck.Audit task queues, meeting outcomes, and deal records; flag BDR compliance gaps to the commercial lead.Build and maintain HubSpot dashboards tracking BDR performance: calls logged, tasks completed, meetings booked, stage conversion rates.Deliver weekly pipeline health reports with actionable insight to commercial leadership.Proactively build, manage, and optimize email and engagement sequences, not just maintain existing ones but identify gaps and propose new outreach flows.Manage integrations and data flows between HubSpot and third-party tools (Clay, n8n, Zapier/Make, Lusha).Enforce data hygiene standards: deduplicate records, correct ownership conflicts, and maintain contact/company accuracy.Document CRM processes and maintain up-to-date SOPs for the BDR team.Communicate proactively with commercial heads on pipeline blockers, data issues, and automation gaps.