ARQA Development Group · Cairo, Egypt · Posted 2026-05-11
About the Job Digital Marketing Manager responsible for developing, executing, and optimizing the company’s digital marketing strategy to drive brand awareness, lead generation, customer acquisition, and revenue growth.This role oversees digital channels, manages performance budgets, leads the digital team, and ensures measurable ROI across all campaigns.Key Responsibilities1. Strategy & PlanningDevelop annual and quarterly digital marketing strategy aligned with business objectivesDefine KPIs and performance benchmarks for all digital channelsPlan media budgets and allocate spending across channels for maximum ROIBuild data-driven marketing roadmaps2. Performance Marketing & Media BuyingOversee paid media campaigns (Meta, Google, TikTok, LinkedIn, etc.)Optimize ROAS, CPL, CPA, and conversion ratesAnalyze funnel performance and implement scaling strategiesMonitor pixel tracking, events, and attribution models3. Lead Generation & Revenue ImpactDrive qualified lead generationImprove conversion rates through funnel optimizationAlign with sales team to ensure lead quality and performance feedbackMonitor customer acquisition cost vs lifetime value4. Analytics & ReportingCreate monthly and quarterly performance reportsAnalyze campaign performance and extract insightsForecast growth and revenue impactPresent performance results to top management5. Team LeadershipLead and mentor digital marketing specialistsCoordinate with content, production, and design teamsEnsure alignment between digital and brand strategy6. Technology & ToolsManage CRM integration and marketing automation toolsEnsure proper tracking implementationStay updated on digital trends, AI tools, and automation platformsRequired QualificationsBachelor’s degree in Marketing, Business, or related field5+ years of digital marketing experienceProven experience managing performance budgetsStrong analytical and leadership skillsAdvanced knowledge of Meta Ads Manager & Google AdsExperience with CRM systemsIf you are interested, please submit your resume on hr@arqadevelopments.com