Accountabilities & Key Roles:Develop and execute the digital marketing activities in alignment with the overall branding, marketing, and communication strategy.Plan, coordinate, and optimize digital marketing campaigns in collaboration with internal stakeholders and external agencies to support brand-building, product launches, tactical offers, sponsorships, activations, and corporate communication activities.Handle the Bank’s digital presence across digital channels, including the website, social media platforms, and any other digital touchpoint.Manage content planning and publishing across digital channels, ensuring consistency of messaging, visual identity, and adherence to brand guidelines.Monitor and analyze digital marketing performance metrics, audience behavior, and market trends, and prepare regular performance reports with actionable insights and recommendations for continuous improvement.Coordinate paid digital media activities with media agency and monitor campaign performance to maximize effectiveness and efficiency.Support the digital amplification of activations, sponsorship, and corporate events through content development and digital channel management.Ensure compliance with brand governance standards, regulatory requirements, and internal policies across all digital marketing activities.Stay updated on the latest digital marketing trends, tools, and technologies to drive continuous improvement and innovation.Monitoring, and optimize the budget to ensure efficient utilization of resources.Prepare regular digital marketing reports and presentations highlighting campaign performance, key insights, and recommendations.Job Requirements :Education: Bachelor’s degree in Marketing, Digital Media, Communications, Business Administration, or a related field.Professional certifications in digital marketing, google analytics and ads or related areas (preferred).Experience:Minimum 2- 5 years of experience in digital marketing, social media, digital communications or related roles.Experience within a marketing agency, media agency, digital agency or corporate marketing environmentProven track record in managing digital marketing campaigns.Competencies:Digital Marketing & Campaign Management.Social Media & Content Management.Paid Media & Performance Marketing Knowledge.Digital Analytics & Performance Reporting.Agency & Stakeholder Management.Content Development & Communication Skills.Project Management & Organizational Skills.Brand Governance, Compliance & Professional Integrity.