Digital Marketing & Paid Ads Specialist

Digital Marketing & Paid Ads SpecialistWe are looking for a results-driven Digital Marketing & Paid Ads Specialist to manage and optimize paid advertising campaigns across multiple digital platforms.Key Responsibilities:Plan, launch, and manage campaigns across Google Ads, Meta, TikTok, and LinkedInConduct audience targeting and keyword researchMonitor campaign performance and optimize KPIs including CPC, CTR, CPA, and ROASExecute A/B testing for creatives, ad copy, and landing pagesPrepare performance reports and provide actionable insightsRequirements:Experience managing paid media campaignsStrong knowledge of Google Ads and Meta Ads ManagerExperience with analytics and reporting toolsData-driven mindset with strong optimization skills