Digital Marketing Specialist ( Fluent English speaker)

Job Title: Digital Marketing SpecialistCompany: RosalteIndustry: FMCG - International Trade, Import/Export & DistributionLocation: Sheikh Zayed, Cairo, EgyptExperience Level: 2-3 YearsEmployment Type: Full-timeJob SummaryRosalte, a fast-growing FMCG company specializing in international trade, import/exportoperations, and product distribution, is seeking a Digital Marketing Specialist to support thecompany's brand growth and product visibility across digital platforms. The role focuses onexecuting data-driven digital marketing strategies to enhance brand awareness, driveengagement, and support commercial objectives in local and international markets.Key ResponsibilitiesPlan, execute, and optimize digital marketing campaigns across social media, search engines, anddisplay platforms.Manage and grow the company's social media presence across platforms (Facebook, Instagram,LinkedIn, TikTok, etc.).Coordinate with content creators, designers, and agencies to produce high-quality marketingmaterials.Execute paid media campaigns (Meta, Google Ads, LinkedIn Ads) and monitor performancemetrics.Track, analyze, and report campaign performance using analytics tools (Google Analytics, MetaBusiness Suite, etc.).Support product launches, promotions, and go-to-market initiatives through digital channels.Ensure brand consistency across all digital touchpoints in line with company guidelines.Stay up to date with digital marketing trends, tools, and best practices in the FMCG sector.RequirementsBachelor's degree in Marketing, Business Administration, Mass Communication, or a relatedfield.2 to 3 years of hands-on experience in digital marketing, preferably within FMCG or consumerbrands.Strong understanding of social media marketing, paid advertising, and performance marketing.RosalteHuman Resources DepartmentExperience with content planning, campaign execution, and basic SEO principles.Analytical mindset with the ability to interpret data and optimize campaigns accordingly.Good communication skills in Arabic and English.Ability to manage multiple projects in a fast-paced environment.Creative, proactive, and results-oriented mindset.BenefitsCompetitive salary based on experienceMedical insurance coverageCompany-provided mobile phone and SIM cardLaptop for work-related tasksOpportunity to work on growing FMCG brands with regional exposureDynamic and entrepreneurial work environmentWorking Hours: 9:00 AM - 5:00 PM or 10:00 AM - 6:00 PMDays Off: Fridays & SaturdaysWork Location: Sheikh Zayed