About the RoleEELAF is hiring an experienced and commercially driven E-Commerce Manager – Retail & Marketplace to lead the growth and day-to-day operation of the company’s online sales channels.The selected candidate will own EELAF’s e-commerce performance across its online store, marketplaces, and digital retail channels. The role is responsible for product listings, pricing, promotions, sales growth, customer experience, stock availability, fulfilment coordination, marketplace performance, and commercial reporting.This is not a content-only or social-media-only role. The successful candidate must be able to manage the full online sales journey—from product availability and pricing through order fulfilment, customer satisfaction, repeat purchases, and profitability.Key ResponsibilitiesE-Commerce Strategy and Commercial GrowthDevelop and execute EELAF’s e-commerce strategy to grow online revenue, profitability, customer acquisition, and repeat purchases.Build commercial plans for the online store, marketplaces, promotions, seasonal campaigns, and product launches.Identify the right product categories, brands, and SKUs to grow online sales across electrical, UPS, IT infrastructure, ELV, physical security, and lighting products.Monitor market pricing, competitor activity, customer demand, and online sales trends.Set and monitor e-commerce sales targets, conversion targets, average order value, profitability, and customer-retention KPIs.Recommend commercial actions to improve sales, visibility, conversion, stock movement, and margin performance.Online Store and Marketplace ManagementManage EELAF’s e-commerce platform, including product listings, categories, prices, promotions, product descriptions, images, technical data, and customer-facing information.Manage and optimize EELAF’s presence on online marketplaces such as Noon and other relevant platforms.Ensure all product content is accurate, technically correct, commercially attractive, and consistent with EELAF brand standards.Maintain product availability, stock visibility, lead times, payment methods, delivery options, and return policies across online channels.Monitor online-store functionality, product search, category navigation, checkout flow, mobile experience, and customer journey.Coordinate with IT and Odoo teams to resolve platform, integration, pricing, stock, order, and user-experience issues.Pricing, Promotions, and Product PerformanceManage online pricing in line with approved pricing policies, market conditions, margins, promotions, and stock priorities.Plan and execute online campaigns, bundles, cross-selling offers, clearance actions, and seasonal promotions.Analyze product performance by category, brand, SKU, price point, channel, margin, conversion rate, and stock movement.Identify fast-moving products, underperforming SKUs, slow-moving stock, and products suitable for online clearance campaigns.Coordinate with product managers, sales teams, and supply chain to ensure the right products are promoted at the right time.Order Fulfilment and Customer ExperienceCoordinate with warehouse, logistics, courier partners, customer service, and finance to ensure accurate and timely order fulfilment.Monitor online order status from confirmation through picking, packing, dispatch, delivery, payment confirmation, and after-sales support.Follow up on delivery delays, cancelled orders, returns, failed deliveries, customer complaints, and refund cases.Improve fulfilment speed, order accuracy, delivery performance, and customer satisfaction.Ensure that online customer inquiries and complaints are handled professionally and within defined response times.Monitor customer reviews, ratings, feedback, and recurring issues, then recommend corrective actions.Digital Performance and Conversion OptimizationWork closely with the Digital Marketing Specialist to align paid media, social media, email campaigns, landing pages, product promotions, and online-sales objectives.Review traffic, conversion rates, customer behavior, acquisition cost, return on ad spend, cart abandonment, and sales funnel performance.Identify opportunities to improve product-page quality, search visibility, website navigation, checkout flow, offers, and conversion rates.Support A/B testing, landing-page optimization, product-page improvement, and customer-retention initiatives.Ensure proper integration between the e-commerce platform, analytics tools, CRM, marketing tools, and ERP.Reporting and Operational ControlPrepare daily, weekly, and monthly reports covering online sales, orders, conversion rates, product performance, stock availability, delivery performance, returns, customer feedback, and marketplace performance.Monitor revenue, gross profit, gross margin, average order value, conversion rate, return rate, delivery success rate, and customer-acquisition performance.Maintain accurate online product, pricing, inventory, order, and customer data on Odoo and other relevant platforms.Ensure that e-commerce processes comply with approved pricing, stock, credit, return, and customer-service policies.Identify recurring operational issues and recommend process improvements across e-commerce, warehouse, logistics, finance, customer service, IT, and marketing.RequirementsBachelor’s degree in Business, Marketing, E-Commerce, Commerce, Information Technology, or a related field.Minimum 4–6 years of experience in e-commerce, marketplace management, online retail, or digital commerce operations.Proven experience managing an online store and/or major marketplaces such as Noon, Amazon, Jumia, or similar platforms.Strong understanding of e-commerce sales funnels, online merchandising, pricing, promotions, conversion optimization, and customer journey management.Experience managing product listings, product content, images, technical specifications, stock availability, pricing, promotions, and online order flow.Strong commercial understanding of revenue, gross margin, discounts, product profitability, inventory movement, and fulfilment costs.Experience coordinating with warehouse, logistics, couriers, finance, customer service, IT, and marketing teams.Practical experience using ERP systems; Odoo experience is strongly preferred.Good knowledge of web analytics, Google Analytics, marketplace dashboards, and e-commerce performance reporting.Strong Microsoft Excel skills; Power BI experience is an advantage.Familiarity with SEO, conversion-rate optimization, email marketing, paid media, and online customer-acquisition metrics is preferred.Strong attention to detail, problem-solving ability, commercial awareness, and ownership mentality.Excellent communication and coordination skills.Good command of written and spoken English.Preferred Candidate ProfileHas managed online retail or marketplace operations for a multi-product business.Understands the operational reality behind online sales: stock, fulfilment, delivery, payment, returns, and customer satisfaction.Can balance revenue growth with pricing discipline, margin protection, and inventory availability.Comfortable working directly with product, warehouse, logistics, finance, marketing, IT, and customer-service teams.Data-driven and capable of turning performance data into practical sales and operational actions.Able to work in a fast-moving environment and take ownership of online commercial performance.