Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Gen AI Copywriter Location: Cairo, Egypt About the role: We're seeking a Copywriter who combines sophisticated writing craft with AI innovation to create compelling content for premium beauty and luxury brands. This role demands someone who can maintain distinctive brand voices while leveraging AI tools to enhance creative output and efficiency.What you will be doing: Creative Writing & Development: Craft compelling narratives and copy using Gen AI toolsMaintain premium brand tone of voice across all content Develop innovative approaches to AI-assisted copywriting Create content that resonates with luxury and beauty audiences Ensure emotional connection in AI-enhanced writingTechnical Expertise: Master Gen AI writing tools and platforms Develop sophisticated prompting techniquesOptimize AI-generated copy for brand voice Pioneer new approaches to AI content creation Balance automation with creative craftContent Creation: Write across multiple formats and channels:Social media contentDigital advertising copyWebsite contentEmail marketingLong-form articlesBrand storytellingProduct descriptionsCampaign concepts Required Experience: 4 years copywriting experience Proven experience in beauty or luxury sectors Portfolio demonstrating premium writing capability Experience with Gen AI writing tools Track record of successful campaign workTechnical Skills: Advanced Gen AI prompt engineering Understanding of AI content optimization SEO and digital content best practices Content management systems Social media platform expertiseBrand Voice Expertise: Ability to adapt tone for premium brands Understanding of beauty/luxury language Multilayered messaging capabilities Emotional storytelling ability Cultural sensitivity and awarenessAI Writing Capabilities: Advanced prompting techniques Content enhancement and refinement Quality control processes Style guide implementation Innovation in AI applicationsEditorial Excellence: Impeccable grammar and style Strong editorial judgment Attention to detail Understanding of regulatory requirements Quality control expertiseResearch & Strategy: Trend analysis and implementation Audience insight development Competitive analysis Performance optimization Cultural relevance maintenancePersonal Qualities: Creative thinking Problem-solving ability Collaborative mindset Adaptability Innovation focusPersonal Project Management: Timeline management Stakeholder communication Process optimization Quality control Workflow efficiencyOur Commitment: Access to cutting-edge AI tools Ongoing professional development Flexible working arrangement Creative community involvement Career growth opportunitiesSuccess Metrics: Writing quality excellence AI implementation effectiveness Content performance Innovation in approach Team collaborationRequired Outputs: Campaign concepts Social content calendars Digital advertising copy Website content Editorial content Brand guidelines Training documentationLearning & Development: Regular AI tools training Writing craft workshops Industry trends education Best practice sharing Peer learning opportunitiesWhat you need to be great in this role: Deep understanding of beauty or luxury sector Strong portfolio of premium brand work Excellent communication skills Proven ability to work collaboratively Commitment to continuous learningTechnical Requirements: High-speed internet accessProficiency in collaborative tools Content management system experience Digital asset management knowledge Quality monitoring capabilitiesReq ID: 16711 Our values shape everything we do: Be Ambitious to succeed Be Imaginative to push the boundaries of what’s possible Be Inspirational to do groundbreaking work Be always learning and listening to understand Be Results-focused to exceed expectations Be actively pro-inclusive and anti-racist across our community, clients and creations OLIVER,a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.