Head of Growth(B2B Marketing, Automation, GTM Architect)Job DescriptionFull-time, On-site, Maadi, Cairo, Egypt Apply by filling out the form: https://forms.gle/qoEiQGC8JYvr8eTy7About the Position:Rology is scaling its AI-assisted teleradiology platform across Egypt, Kenya, and Saudi Arabia. The Head of Growth owns the full growth engine—from product-led growth, marketing, and product marketing to lead generation, QMLs, acquisition, activation, retention, expansion, referrals, and community, across Rology’s portfolio of products and services (teleradiology, technology, and AI).This role builds repeatable, measurable systems that connect the product experience to commercial outcomes: improving activation, increasing utilization, reducing churn, and expanding accounts—while partnering tightly with Product, Sales, Marketing, Customer Success, and Medical teams— fully aligned with Rology’s mission: We Save Lives.Core Outcomes (What You Own):Growth strategy and execution across the full funnel (Marketing Activities and Product Marketing → QMLs → Acquisition → Activation → Retention → Expansion), across Rology’s portfolio of products and services (teleradiology, technology, and AI).A scalable digitized acquisition & activation system (process + tooling + playbooks + reporting).A robust retention and revenue expansion system.A durable referrals engine and ecosystem/community growth (radiologists, clinicians, hospitals).Strong product marketing that drives adoption, differentiation, and pipeline quality.Roles and Responsibilities:1. Product-Led Growth & Lifecycle GrowthDesign and run the Product-Led Growth strategy: activation loops, feature adoption, usage-based growth, and expansion triggers.Partner with Product to optimize onboarding flows and re-engagement journeys.Define and manage the lifecycle funnel: Signup/Initiation → Activation → Adoption → Retention → Expansion → Advocacy.Build instrumentation to track product adoption and tie it directly to revenue and retention.2. Marketing, Product Marketing, and GTM PositioningDesign and build a clear product marketing narrative and launch motion that drives adoption and pipeline quality.Translate growth objectives into market-specific marketing strategies and activities.Campaign planningContent strategyBlogs, case studies, and success storiesOwn product marketing outcomes across the three markets:Market and segment positioning (public vs private, imaging centers vs hospital groups, specialty centers, etc.)Messaging frameworks by persona (CEO, CMO, Head of Radiology, IT, Procurement)Competitive differentiation3. Demand Generation and QMLsDesign and execute a multi-channel lead generation strategy targeting hospitals, imaging centers, and healthcare systems, across: Outbound, inbound, partnerships, events, and community channelsBuild a scalable QML (Qualified Marketing Lead) framework with clear ICP (Ideal Customer Profile) definitions, scoring, and handoff to sales.Own funnel health and digital growth targets across Kenya, Egypt, and Saudi Arabia - in collaboration with the sales and business development - aligned with revenue and market penetration goals.4. Client Acquisition and Activation System (Digitized Sales Engine)Digitize, automate, and standardize the client-acquisition engine end to end — designing automated workflows (lead capture, enrichment, scoring, routing, outreach/sequencing, nurture, and reporting) across CRM, marketing automation, and acquisition platforms so the funnel runs as a scalable system rather than a manual effort.Digitize and standardize the client acquisition digital engine.Partner with Sales to improve conversion from a QML to a signed client SQL and improve proposal quality, pricing clarity, and decision velocity.Support enterprise, public-sector, and private healthcare deals.Drive market penetration plans for each country (Kenya, Egypt, Saudi Arabia).Coordinate with Sales and Customer Success teams to improve activation and remove onboarding friction.5. Retention & Revenue Expansion SystemDesign and lead a Retention & Revenue System focused on:Increasing report volumes per clientReducing churnExpanding modalities and upsellingTrack and optimize client utilization and engagement, and build a retention operating system: client health scoring, utilization monitoring, churn predictionEstablish structured account growth plans and account-based marketing for key hospitals and groups.6. Referral & Partnership GrowthBuild and scale a Referral System across: Hospitals, Radiologists, Healthcare groups, and networksDevelop and maintain strategic partnerships.Build and scale a referrals system and create incentives and programs to turn satisfied accounts into advocates:Turn satisfied clients into active growth advocates.Client-to-client introductionsRadiologist network referrals7. Community, CME & Ecosystem BuildingBuild a strong Rology community across radiologists, clinicians, and healthcare leaders.Lead CME, educational, and thought-leadership initiatives to:Strengthen brand trustSupport clinician engagementDrive inbound demandRun CME and educational programs:EventsWebinarsCase-based learningWorkshopsRequired Experience & Skills:+6 years in growth and marketing management rolesExperience in B2B / SaaS / healthtech / healthcare services (preferred)Hands-on with marketing automation, CRM, and client-acquisition platforms and tools — able to design and automate workflows across the acquisition and lifecycle funnel (lead generation, enrichment, scoring, routing, outreach/sequencing, nurture, and reporting) using platforms, sales-engagement and outbound tools, data-enrichment tools, and AI tooling, to run growth as a scalable system rather than manual effort.Demonstrated experience in Product-Led Growth and lifecycle marketingStrong product marketing background (positioning, segmentation, launches, enablement)Proven record of building scalable acquisition + activation + retention systemsData-driven operator: analytics, dashboards, experimentation, forecastingStrong cross-functional leadership with Product, Sales, Marketing, Ops, and Medical teamsBuilder mindset: creates systems, playbooks, and repeatable enginesHigh ownership and execution speedClear communicator—strategic externally, operational internallyMission-driven and impact-orientedBenefits:Work in a mission-oriented company that saves lives.Social insurance.Medical insurance after the probation period.Hybrid setting: one day from home per week after the probation period, increasing to two days after one year. Apply by filling out the form: https://forms.gle/qoEiQGC8JYvr8eTy7