Head of Neo, Egypt.Egypt- NEO.Retail Banking

Mashreq · Posted 2026-04-30

Head of Mashreq NeoJob Purpose- This role is primary responsible for shaping and implementing the strategy for NEO BIZ segment and for driving the roadmap in Egypt.- The role leads NEO BIZ profitable growth in Egypt, managing clients acquisition through own channels and increasing NEO BIZ clients engagement.- The role will identify Egypt industry, consumer and technology trends and innovation opportunities, leading the build of NEO BIZ Digital Proposition in Egypt, reusing and adapting group framework- Working closely with Head of Business Banking, the role is responsible for delivering agreed financial results for Mashreq Egypt NEO BIZ segment.- Can fulfil the role of Product Owner within a squad, having the end-to-end responsibility for the development, management, harmonization and phasing out of commercial products, services, channel formulas and processes and is familiar with the relationship between these aspects, with a view to achieving an optimum customer experience* NEO BIZ Egypt Segment include all clients fulfilling Mashreq Egypt segmentation criteria regardless acquisition channels (own digital or via partnerships)Key Result AreasKRAs- Develop innovative, customer centric and profitable digital banking propositions for NEO BIZ, capitalizing on group framework, adapted to local market conditions.- Design and build customer journeys to deliver superior customer experience- Drive annual customer acquisition, revenue and profitability targets for the NEO BIZ Egypt- Be a subject matter expert across all aspects of NEO BIZ in Egypt- Lead cross functional Teams to deliver challenging business and Digital priorities for NEO BIZ Egypt- Be a key decision maker in building NEO BIZ infrastructure in Egypt- Foster relationships with key Business banking stakeholders, including customers, regulators, and internal stakeholders- Lead opportunities for partnership with strategic partners across various categories- Be responsible for overseeing operational activities including planning, budgeting and reporting- Leading product and other cross-functional teams to drive NEO BIZ related product partnerships from concept to launch, including defining vertical strategy and developing new agreements.- Designs strategy in the area of products, channels, promotion, pricing, and product and process quality, in keeping with MASHREQ's brand policy and with customer interests as the starting point for their ideal customer journey.- Translates the strategy into practical policy. Formulates the product, process and channel policy in keeping with:- assortment policy- IT landscape/architecture- internal and external legislation and regulations- Process principles aiming for maximum customer satisfaction, efficiency, and the lowest possible cost price.- Directs implementation of this strategy, tracks squad progress and adjusts wherever necessary- Prioritizes the backlog regarding strategy, customer interests and feasibility in consultation with the Digital Studio lead.- Provides product information to internal and external parties (such as the press and PR, interbank consultations, internal and external suppliers, consumer and interest groups, industry regulators and the government).- Applies profound product/ service knowledge to develop and maintain an attractive and compliant value proposition and delivery excellence for c ustomers.- Develops, manages, harmonizes and phases out the customer processes of products and services, as well as everyday customer sales.- Manages, coaches, inspires, develops, evaluates and assesses employees. Creates the required environment and enables employees to do their jobs well, both now and in the future.Operating Environment, Framework and Boundaries, Working Relationships- Has a helicopter view and determines priorities based on context- Collaborating with all related functions- To structure team for the effective delivery of plans and performance targets- To lead and empower team through performance reviews and change management- To use Gallup engagement principles for continuous improvement in team performance- To demonstrate brand values in everyday life at work- Have demonstrated experience in delivering a growth strategy along with building growth models- Prioritizes the backlog regarding strategy, customer interests and feasibility in consultation with senior Management- Masters the fundamentals of all core capabilities of CUSTOMER JOURNEY and has profound knowledge in at least one field of expertise for which he or she is regarded as go-to person within the Digital StudioProblem Solving- Ability to think out-of-the-box in terms of Business, Product and Marketing strategies.- Co Create customer journeys and propositions with customers and stakeholders.- Resolve operational and risk issues in new product launches along with senior managers.- Build, lead and motivate high quality teams.- Analyze drivers of segment profitability using quantitative and qualitative information and model prospective profitability of new and enhanced offerings.Decision Making Authority & Responsibility- Ability to take decisions regarding running of the day-to-day business in an independent manner- Initiate strategic discussions and build consensus across the bank on important decisionsKnowledge, Skills and Experience- 13+ years of relevant experience, related project work experience and demonstration of high level of understanding of the banking industry, business banking & digital in Egypt market- Experience in Agile methodologies- Strong negotiation and leadership skills- Excellent communication and presentation skills with a high degree of comfort in public speaking- Bachelors or Master's degree in Business Administration, Marketing, or a related field.- Excellent oral and written communication skills in English. Native Arabic speaker.- Ability to understand the “big picture” and align tactical objectives with strategic ones- Ability to quickly identify and position the business for change, both internally and externally- Ability to lead teams and deliver targets in a challenging and competitive environment- Ability to ensure all activities are conducted in line with the missions/vision, business objectives, and regulatory controls expected by the organization- Creative and excited about contributing to the digital transformation of the country- Experienced in C-level engagement

Apply for this role