Marketing Manager

Our client is hiring a Marketing Manager/Lead to own the company's marketing strategy, brand positioning, and demand generation across all business units. The founding team member who previously led marketing is transitioning to lead the Online Learning Platform, creating a leadership vacancy at a critical growth stage.This role is not about posting on social media. You will define our client's brand narrative, manage an external marketing agency, oversee a Digital Marketing Executive, design campaigns that drive registrations and qualified leads, and build marketing infrastructure that scales across Egypt and the GCC. You will report directly to the CEO.Key ResponsibilitiesDefine and own Plan P's brand positioning, messaging hierarchy, and content voice across all channelsDevelop and execute the quarterly marketing plan aligned to commercial targets set by the CEOManage the relationship with external marketing agency: briefing, reviewing deliverables, measuring ROIManage the Digital Marketing Executive: set weekly priorities, review content output, ensure qualityBuild and maintain the monthly content calendar: organic content, paid campaigns, event marketing, ambassador pushesDesign and execute lead generation campaigns for offline training programs, online courses, and eventsProduce monthly marketing performance reports: reach, impressions, leads generated, cost per lead, conversion attributionCollaborate with the Sales Manager on lead quality standards and marketing-to-sales handover processesRepresent Plan P's brand at industry events, hospital partnerships, and media opportunitiesLeverage AI tools for content optimization, audience analysis, and campaign performance improvementBuild the marketing foundation for GCC market entry positioning, messaging, and channel strategy for Gulf audiencesRequirements4–7 years of marketing experience with at least 2 years in a leadership or senior roleCombined agency and client-side experience — you must understand both the creative process and business outcomesProven experience in healthcare, pharmaceutical, or education marketing is strongly preferredDemonstrated ability to manage external agencies and hold them accountable to KPIsStrong understanding of digital marketing channels: social media, paid ads, SEO, email marketing, content marketingProficiency with marketing analytics tools — Meta Ads Manager, Google Analytics, and equivalent platformsFamiliarity with AI-powered marketing tools (content generation, audience segmentation, performance optimization)Excellent Arabic and English writing skills — you will own the brand voice in both languagesBudget management experience — ability to allocate spend and report on marketing ROISkillsBrand strategy and positioningDemand generation and lead acquisitionAgency management and vendor relationsContent strategy and editorial planningDigital campaign management (organic and paid)Marketing analytics and attributionAI-powered marketing toolsCross-functional collaboration with salesBudget planning and ROI reportingBenefitsDirect line to the CEO with strategic influence over the company's growthOpportunity to build the marketing function at a startup scaling from EGP 3M to EGP 8M+Exposure to multi-country marketing as Plan P expands into GCC marketsWork at the intersection of healthcare and technology in one of MENA's fastest-growing verticals