Marketing Specialist

Key ResponsibilitiesAssisting in the development of integrated marketing campaigns to ensure alignment with brand guidelines and project positioning.Coordinating social media content calendars and paid media campaigns across Google, Meta, LinkedIn, and TikTok.Developing creative briefs and coordinating the production of marketing materials while reviewing content for consistency and accuracy.Supporting lead generation initiatives and coordinating with sales teams to ensure lead quality and timely follow-up.Monitoring real estate market trends and competitor activities to conduct benchmarking studies and provide insights for business decisionsCoordinating event logistics and supporting the planning of project launches, exhibitions, and customer events.Preparing weekly and monthly reports while analyzing campaign ROI, lead acquisition metrics, and project marketing budgets. Qualifications: Bachelor’s degree in marketing, or a related field.Minimum 3 years of experience in marketing, specifically within the real estate, banking or hospitality sectors.Proficiency in social media management tools and familiarity with performance marketing metrics.