Marketing Specialist (Content Creation & Digital Marketing)

As a Marketing Specialist, you will focus on content creation, SEO, social media engagement, and email marketing. You will be responsible for building an online presence that attracts visitors and keeps them engaged with compelling, valuable content. You will also manage campaigns across various digital channels and support our brand growth.Responsibilities:Website Optimization:Ensure the website has a user-friendly, visually appealing design that encourages prolonged engagement.Develop content that enhances user experience and drives conversions.Content Creation:Write articles and blog posts about technical challenges and solutions.Create case studies showcasing our successful collaborations with clientsMarketing CampaignsResponsible for planning and executing marketing campaigns throughout the yearAnalyze campaign performance and assess overall impact on business objectivesValidate and review lead volumes in coordination with the sales team to ensure accuracy and qualitySEO:Optimize content to improve organic search rankings.Monitor keyword performance and implement strategies for better visibility.Social Media Management:Manage social media accounts (LinkedIn, Twitter) to drive brand awareness.Design and execute engaging posts to build a community around our brand.Email Marketing:Develop and send newsletters and product updates to existing and potential clients.Maintain an email marketing calendar to keep our audience engaged.Paid Ads (PPC):Assist with paid ad campaigns on Google Ads, LinkedIn, etc., to drive targeted traffic. Proven experience in digital marketing or content creation. (portfolio)Familiarity with SEO tools (Google Analytics, SEMrush, etc.).Strong social media management skills (LinkedIn, Twitter, etc.).Experience with email marketing platforms (e.g., Mailchimp).Excellent written and verbal communication skills.