Senior Content Marketing SpecialistSocial Media, SEO Content & Creative StrategyCompany: Gorilla Vibe Agency Location: 100% Remote Type: Full-time Level: Mid-level to SeniorOnly apply if you can prove real experience in content strategy, content calendars, hooks, captions, scripts, SEO writing, website copy, campaign ideas, reporting, and humanised writing. The application form is part of the interview process, not a basic form, so every answer should be specific, honest, and based on real work. Shortlisting will be strict, and candidates who submit vague, copied, generic, or AI-sounding answers will not move forward. If you do not meet the role requirements, please do not apply and waste your time.About Gorilla VibeGorilla Vibe is a bold digital marketing agency built for brands that want more than random posts, recycled captions, and weak campaign ideas. We work across strategy, content, social media, SEO, performance marketing, branding, web, and creative campaigns. Our approach is direct, creative, performance-focused, and built around business outcomes. We are looking for a Content Marketing Specialist who can turn ideas into content that attracts attention, builds trust, supports organic growth, and helps brands generate real business results.About the RoleWe are looking for a creative, strategic, and detail-oriented Content Marketing Specialist to own content planning, writing, ideation, and execution across Gorilla Vibe and client brands.This is not just a caption-writing role. We need someone who understands how content supports brand awareness, audience engagement, SEO growth, lead generation, and conversion. The right person should be able to think creatively, write clearly, understand social media trends, apply SEO principles, and develop content that performs across different platforms. The ideal candidate should be strong in social media content, captions, hooks, carousels, reel ideas, video scripts, blog articles, SEO content, website copy, landing page messaging, campaign concepts, and content calendars. You should be able to understand a brand, identify what the audience cares about, create strong angles, and turn business messages into content people actually want to read, watch, save, share, or act on.Key Responsibilities: Content Strategy & Planning•Develop monthly and quarterly content plans aligned with brand goals, marketing campaigns, audience needs, and business objectives.•Define content pillars, messaging themes, campaign angles, storytelling directions, and creative concepts for Gorilla Vibe and client brands.•Plan content across social media, blogs, websites, landing pages, email, campaigns, and other digital channels.•Map content to different stages of the customer journey, including awareness, engagement, consideration, lead generation, and conversion.•Identify content gaps, audience pain points, industry trends, competitor activity, and new content opportunities.•Ensure all content is aligned with the brand voice, strategy, positioning, and commercial goals.Social Media Content & Management•Create and manage monthly social media calendars for platforms such as LinkedIn, Instagram, Facebook, TikTok, X, YouTube Shorts, and other relevant channels.•Write strong social media posts, captions, hooks, carousel copy, stories, reels concepts, and short-form video scripts.•Develop creative ideas for reels, educational content, founder-led content, campaigns, trend-based content, and brand storytelling.•Monitor social media trends, viral formats, platform updates, competitor activity, and audience behaviour.•Identify opportunities to increase reach, engagement, shares, saves, profile visits, and brand visibility.•Support community engagement by responding to comments, messages, and relevant conversations when required.•Track social media performance and recommend improvements based on data.Creative Ideation & Content Creation•Generate fresh and relevant content ideas for social media, blogs, videos, campaigns, personal branding, and brand storytelling.•Create strong content angles, hooks, storytelling structures, headlines, and calls-to-action.•Write scripts for reels, short-form videos, brand videos, educational content, promotional content, and campaign videos.•Turn services, product features, business messages, and industry insights into clear and engaging content.•Collaborate with designers, video editors, media buyers, SEO specialists, and marketing team members to produce high-quality creative assets.•Stay updated with trending content formats, audience interests, platform behaviour, and viral content patterns.•Test different formats, hooks, topics, and messaging styles to improve performance.SEO Content Writing & Blog Writing•Write high-quality blog articles, website content, landing page copy, email content, social media content, and campaign copy.•Create SEO-optimised blog articles that are useful, readable, and aligned with search intent.•Conduct keyword research and apply SEO principles to improve organic visibility.•Use on-page SEO best practices, including optimised titles, meta descriptions, headings, internal links, image alt text, keyword placement, and content structure.•Optimise existing content to improve rankings, traffic, readability, engagement, and conversions.•Research industry topics and simplify complex ideas into clear, valuable, and audience-friendly content.•Ensure all written content is original, accurate, grammatically correct, and aligned with the brand tone.•Apply SEO content principles such as search intent, readability, relevance, structure, user experience, and E-E-A-T.Brand Voice & Copywriting•Write in different tones depending on the brand, platform, and audience.•Adapt content for professional, bold, conversational, educational, promotional, premium, direct, or playful brand voices.•Create messaging that sounds human, not robotic or generic.•Develop copy for campaigns, service pages, landing pages, ads, emails, newsletters, social content, and founder-led content.•Make sure every piece of content has a clear purpose, whether it is to educate, attract, engage, convert, or build trust.Performance & Reporting•Monitor content performance across social media, blogs, websites, and digital channels.•Analyse key metrics such as reach, engagement, followers, profile visits, website traffic, impressions, clicks, keyword rankings, leads, and conversions.•Prepare content performance reports with insights, observations, and actionable recommendations.•Use data to improve future content ideas, posting schedules, formats, topics, hooks, and messaging.•Continuously optimise content to support brand awareness, organic growth, engagement, lead generation, and conversion.Required Skills & Qualifications•Proven experience in content marketing, social media content, SEO writing, digital content creation, or a similar role.•Strong writing skills across social media posts, captions, video scripts, blogs, website content, email content, and campaign copy.•Excellent creative ideation skills with the ability to develop strong angles and trend-driven content ideas.•Strong understanding of social media platforms, content formats, hooks, storytelling, and audience engagement.•Good knowledge of SEO principles, keyword research, on-page SEO, blog optimisation, and content structure.•Ability to write in different tones for different industries, platforms, and audiences.•Strong understanding of branding, digital marketing, customer journeys, and content strategy.•Ability to analyse content performance and turn insights into practical improvements.•Strong attention to detail, grammar, structure, clarity, and content quality.•Ability to manage deadlines, content calendars, and multiple projects at the same time.•Familiarity with tools such as Canva, CapCut, Meta Business Suite, LinkedIn, Instagram, TikTok, Google Analytics, Google Search Console, SEMrush, Ahrefs, Ubersuggest, Notion, Trello, ClickUp, or similar platforms.Preferred Qualifications• Experience in B2B and B2C marketing.• Experience creating LinkedIn content and personal branding content.• Experience writing viral short-form video scripts, hooks, and social media concepts.• Basic design or video editing skills.• Experience using AI tools for content ideation, research, writing, repurposing, and optimisation.• Knowledge of paid social media campaigns is a plus.• Experience writing landing pages, newsletters, email campaigns, and conversion-focused copy.• Experience working with agencies, startups, founders, service-based businesses, or fast-moving marketing teams.• A portfolio showing previous social media content, blog articles, scripts, campaigns, content calendars, or creative concepts.We need someone who can think like a strategist, write like a creator, and execute like a marketer.Key Performance Indicators• Growth in social media reach, engagement, followers, and profile visits.• Improvement in website traffic from organic and social channels.• Growth in blog impressions, clicks, rankings, and organic visibility.• Higher engagement rates on posts, reels, videos, carousels, and campaigns.• Increase in qualified leads generated through content.• Consistency and quality of published content.• Ability to produce creative ideas that support brand awareness and conversion.• Improvement in content performance based on reporting, testing, and optimisation.• Ability to deliver content on time with strong attention to detail.How to ApplyApply online through our application form: https://thegorillavibe.com/careers/content-marketing-specialist/applyFor enquiries, please email pr@thegorillavibe.com